Notebooks are portable personal computers with an integrated display screen and keyboard. The notebooks find applications in various verticals like commercial, institutional, and residential as they offer compact size, portability, and versatility along with conventional personal computing features. Notebook computers have advantages like large storage, powerful processors, long battery life, and versatility for video calling, gaming, productivity etc. The rising demand for portable computing devices from students, working professionals and consumers is driving the adoption of notebooks.
The global Notebook Market is estimated to be valued at US$ 146.02 Bn in 2023 and is expected to exhibit a CAGR of 9.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Opportunity:
Expanding adoption of computing devices across various sectors especially education and corporate is estimated to drive high growth of the global Notebook market. Notebooks are witnessing increasing preference over desktops due to their portable form factor and easy maneuverability. According to recent industry surveys, the demand for notebooks from students and working professionals is growing at a significant pace as mobility needs are increasing. This offers a major market opportunity for notebook manufacturers to tap newer market segments and witness continued sales growth through portable and affordable computing solutions during the forecast period.
Porter's Analysis
Threat of new entrants: The global notebook market is saturated, making entry difficult for new players due to high barriers like R&D investment and brand recognition.
Bargaining power of buyers: Buyers have moderate bargaining power due to the availability of substitutes and price sensitivity. However, brand loyalty keeps some buyers tied to certain notebook brands.
Bargaining power of suppliers: Major notebook brands like Procter & Gamble Co., Henkel AG & Co. KGaA source components from limited suppliers globally, giving suppliers moderate bargaining power.
Threat of new substitutes: Tablets emerged as a major substitute but notebooks still have an edge in processing power. However, the laptop segment is facing competition from 2-in-1 convertible notebooks.
Competitive rivalry: The global notebook market is highly competitive with the presence of key global players. Intense competition exists based on product quality, durability, pricing, etc.
SWOT Analysis
Strength: High brand recognition and loyal customer base for leading players like Procter & Gamble Co., easy portability and affordability. Weakness:Threat from substitute products, high R&D costs. Opportunity: Scope for innovation and customization, emerging markets demand. Threats: Intense competition, component price volatility.
Key Takeaways
The Global Notebook Market Size is expected to witness high growth over the forecast period of 2023 to 2030 supported by rising demand from corporates, online learning, and digitalization.
Regional analysis: North America leads the global notebook market currently driven by high technology adoption across industries. Asia Pacific is witnessing fastest growth in the notebook market led by countries like China and India due to growing education and corporate sectors.
Key players operating in the global notebook market are Procter & Gamble Co., Henkel AG & Co. KGaA, Unilever PLC, Reckitt Benckiser Group PLC, Church & Dwight Co., Inc., Colgate-Palmolive Company, Kao Corporation, Lion Corporation, The Clorox Company, McBride plc, S. C. Johnson & Son, Inc., Seventh Generation, Inc. (Unilever), Nice Group, Nirma Limited, Liby Enterprise Group Co., Ltd. Major players are focusing on new product launches and strategic partnerships to strengthen their market presence.
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