Menstrual cups are flexible, bell-shaped cups used during menstruation that collect period blood rather than absorbing it like pads and tampons. Made of flexible, medical-grade silicone or rubber and with a stem attached for easy removal, menstrual cups have gained immense popularity recently due to their eco-friendly, economic and healthy nature compared to pads and tampons. The global menstrual cup market size was estimated at over US$ 609 Mn in 2023 and is expected to exhibit a CAGR of 9% over the forecast period of 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
The global menstrual cup market is estimated to be valued at US$ 833.18 Mn in 2024 and is expected to exhibit a CAGR of 9.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The increased adoption of menstrual cups by younger female population due to factors like convenience of disposal and reusability has accelerated market growth over past few years. Younger women are more eco-conscious and prefer sustainable period care options like cups over pads and tampons. Growing awareness about benefits of cups through effective social media marketing campaigns by key players is further bolstering the demand.
Segment Analysis
The global menstrual cup market is segmented based on product type, size, and distribution channel. Based on product type, the market is further segmented into disposable and reusable menstrual cups. Reusable menstrual cups dominates the segment as they are eco-friendly, cost-effective and reduces wastage of sanitary pads. Disposable cups segment is also gaining traction due to easy usage and convenience.
By size, the market is divided into small and large menstrual cups. The small size dominates the segment as it is suitable for young girls and women who haven’t given birth. The large size segment caters to women who have given birth.
Based on distribution channel, the market is classified into pharmacies, drug stores, online stores, and specialty stores. The online store’s distribution channel dominates due to various benefits like availability of different varieties of cups, offers & discounts, and ease of purchase from the comfort of home.
Key Takeaways
The Global Menstrual Cup Market Size is expected to witness high growth over the forecast period owing to the growing awareness about sustainable period care and its various health benefits.
Regional analysis: North America dominates the global menstrual cup market and is expected to continue its dominance over the forecast period. Increased awareness programs by government and NGOs promote menstrual cups over traditional methods in the region. Europe is the second largest market due to supportive government initiatives for sustainable feminine hygiene products.
Key players operating in the menstrual cup market are Anhui Fortune Fashion Culture Co. Ltd., Henan Ruimei Hair Products Co. Ltd., Qingdao Urjoy wigs co.Ltd., Shake-N-Go Fashion, Inc. Yuzhou Shenlong Hair Products Co. Ltd., and Xuchang Dadi Industries Co. Ltd. Anhui Fortune Fashion Culture Co. Ltd dominates the market with a wide range of menstrual cup products. Henan Ruimei Hair Products Co. Ltd focuses on reusable menstrual cups.
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