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Artificial Intelligence In Automotive Market Is Accelerating Automotive Innovation Driven By Connected And Autonomous Technologies

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ashwini bakhade
Artificial Intelligence In Automotive Market Is Accelerating Automotive Innovation Driven By Connected And Autonomous Technologies

 The automotive industry has seen tremendous technological advancements in recent years with the integration of artificial intelligence solutions. AI in automotive helps enhance vehicle safety, improve driver convenience, enable infotainment services, and develop autonomous driving capabilitiess. An AI-powered vehicle can process data from sensors and cameras in real-time to detect objects, interpret visuals, and understand complex traffic situations. This allows the car to respond automatically in hazardous scenarios, apply automatic braking, and assist drivers in numerous ways. AI also facilitates more personalized in-vehicle experiences for drivers and passengers through advanced navigation, virtual assistance, predictive maintenance, and over-the-air updates. With AI, self-driving vehicles can now navigate roads safely with minimal human intervention. The growing demand for connected and autonomous vehicles is a major driver for increased adoption of AI across automakers.


The global Artificial Intelligence in Automotive Market is estimated to be valued at US$ 7.5 billion in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023-2033, as highlighted in a new report published by Coherent Market Insights.


Market key trends:


One of the primary trends in the artificial intelligence in automotive market is the increasing focus on advanced driver assistance systems (ADAS). ADAS uses AI algorithms to monitor the vehicle's surroundings and alerts drivers to potential hazards. Some of the ADAS capabilities that are being developed using AI include adaptive cruise control, lane keeping assist, blind spot monitoring, automatic emergency braking, traffic jam assist, and park assist. Another major trend is the development of self-driving vehicles through AI and machine learning. Major automakers are heavily investing in autonomous driving technologies and testing fully autonomous vehicles. AI plays a critical role in processing vast amounts of real-time sensor data to enable an unmanned vehicle to drive itself. With advancements in AI, deep learning, computer vision, and 5G connectivity, fully autonomous vehicles are expected to become a commercial reality by the end of this decade.

Porter's Analysis

Threat of new entrants: The artificial intelligence in automotive market has high initial capital requirements and significant technological expertise which restricts new players from entering the market easily. However, the availability of tech giants provide support for new startups.

Bargaining power of buyers: The bargaining power of buyers is high due to the presence of substitutes and undifferentiated products. Buyers can switch between different automotive AI solutions based on pricing and quality.

Bargaining power of suppliers: Major tech players like Intel, Nvidia, Qualcomm, Microsoft who provide AI & deep learning platforms hold significant bargaining power over automakers as there are few alternative suppliers.

Threat of new substitutes: Substitute threats are moderate as automakers are developing customize AI solutions for their vehicles. However, shared mobility and self-driving technologies pose a potential threat.

Competitive rivalry: The market is competitive with major automakers focusing on R&D and partnerships to gain a competitive edge in developing self-driving cars.


Key Takeaways

The Global Artificial Intelligence In Automotive Market Size is expected to witness high growth.

North America is currently dominating the market due to presence of major automotive AI companies and technology adoption. In Europe, countries like Germany, France and UK are investing heavily in developing self-driving technologies. Major automakers in Asia Pacific like Toyota, Honda are focusing on applications of AI in advanced driver-assistance systems, infotainment and predictive maintenance to gain market share.


Key players operating in the artificial intelligence in automotive market are Intel, Nvidia, Microsoft, IBM, Qualcomm, Tesla, Toyota, Uber, General Motors, and BMW. Intel has developed computer vision algorithms for accident avoidance while Nvidia provides AI platforms to automakers. Tesla's autopilot technology uses neural networks for advanced driver-assistance capabilities.


For More details on the topic:

https://www.marketwebjournal.com/artificial-intelligence-in-automotive-market-trends-size-and-share-analysis/


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