Presentation software allows users to design and deliver presentations and slideshows. It offers various features like importing images, videos and animations to make presentations more engaging and impactful. With the rise in remote working culture, businesses are increasingly relying on presentation software for imparting training and conducting meetings virtually.
The global presentation software market is estimated to be valued at US$ 6.8 Mn in 2024 and is expected to exhibit a CAGR of 4.7% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market Opportunity:
The rise in remote working presents a key opportunity for growth in the presentation software market. With more employees working remotely, businesses are utilizing presentation software extensively to conduct virtual meetings and online training sessions. Presentation software allows remote teams to collaborate effectively and ensure seamless communication. It offers features like co-editing, annotations and screen sharing that make remote interactions productive. The software also facilitates recording of presentations which can be accessed later by remote employees. This factor is expected to further drive the demand for advanced presentation tools that fully support remote working needs of organizations.
Porter's Analysis
Threat of new entrants: Low-medium. Cost of entry to develop own software is high however cloud-based offerings provide low-cost entry.
Bargaining power of buyers: High. Buyers have many options and can negotiate on price. Standard features are commoditized across providers.
Bargaining power of suppliers: Low. Large number of software developers and technology providers.
Threat of new substitutes: Medium-high. Alternatives such as online conference tools offer some substitution.
Competitive rivalry: High. Market dominated by few large players and characterized by frequent updates.
SWOT Analysis
Strength: Established brands and capabilities in software development. Large customer base leads to stable recurring revenues.
Weakness: High research & development costs. Aggressive pricing from new entrants impacts margins.
Opportunity: Expanding into related verticals like online learning. Growth in remote work drives higher penetration in SMB customer segment.
Threats: Economic slowdowns lower spending on non-essential software. Rising customer expectations on features put pressure on regular upgrades.
Key Takeaways
The global Presentation Software market size is expected to witness high growth over the forecast period of 2024 to 2031. The market size for 2024 is estimated to be US$ 6.8 Mn growing to US$ 11.5 Mn by 2031 at a CAGR of 4.7%.
Regional analysis indicates that North America will continue to dominate owing to strong technology adoption across industries. However, Asia Pacific is poised to witness the fastest growth on back of digital transformation initiatives in major economies like China and India.
Key players operating in the Presentation Software market are Roche Holding AG, Abbott Laboratories, Sanofi SA, Novartis AG, AstraZeneca, Pfizer Inc., Merck & Co. Inc., Johnson & Johnson, GlaxoSmithKline, and Bayer Healthcare AG, among others. Large established players are focusing on regular upgrades while new entrants offer disruptive pricing models.
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