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The Global Beer Market is Expected to be Flourished by Rising Demand from Millennials and Gen Z Population

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ashwini bakhade
The Global Beer Market is Expected to be Flourished by Rising Demand from Millennials and Gen Z Population

Beer is one of the most popular alcoholic beverages consumed worldwide. It is produced by the saccharification of starch and fermentation of sugary solutions. The global beer market consists of various product types including lager, ale, stout & porter, malt, and others. Lager dominates the market and accounts for more than 80% of the total beer production worldwide. Beer find its major applications in bars, restaurants, supermarket/hypermarket, and liquor stores. Besides consumption in on-trade distribution channels, beer witnesses high demand through off-trade distribution channels as well.


The global beer market is estimated to be valued at US$ 946.21 Mn in 2024 and is expected to exhibit a CAGR of 5.9% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.


Market Dynamics:


The Global Beer Market is Expected to be Flourished by Rising Demand from Millennials and Gen Z Population: Rising demand for beer from millennials and Gen Z population acts as a major driver for the global beer market growth. Millennials and Gen Z consumers prefer beer over other alcoholic beverages due to its lower alcohol content, variety in flavors, and innovative packaging. They are willing to spend more on craft beers and varieties made from different types of grains other than barley to experience new tastes. Further, increasing social events and partying culture among these age groups fuels the consumption of beer.


Another driver referred from the heading is increasing demand for low- and no-alcohol beer varieties. Due to rising health awareness regarding alcohol consumption, consumers are inclining towards low- and no-alcoholic beer varieties. These kinds of beer varieties appeal to health-conscious consumers including women. With varying alcohol content ranging from 0% to 1%, these beer variants are becoming highly popular worldwide thus propelling the growth of the global beer market.


Segment Analysis


The beer market is dominated by the lager segment which holds around 75% of the market share. Lager is the most commonly consumed beer globally due to its mass appeal compared to other variants like ale, stout, etc. The light lager segment, which has lower alcohol content, is growing at a faster rate due to rising health consciousness.


PEST Analysis


Political: Trade policies impacting beer imports and exports across countries. Regulations regarding alcohol content, marketing, and age restrictions for purchase.


Economic: Macroeconomic factors impacting consumer spending on beers. Rising disposable incomes in developing markets boosting the affordability of premium beers.


Social: Changing social trends where beer is no longer a predominantly male drink. Increasing social acceptance and popularity of craft beers fueling innovation.


Technological: Automation improving productivity and reducing wastage in breweries. Packaging technologies helping extend shelf life and facilitate transportation.


Key Takeaways

The Global Beer Market Size is estimated to be valued at US$ 946.21 Mn in 2024 and is expected to exhibit a CAGR of 5.9% over the forecast period 2024 to 2031.


The global beer market is expected to witness high growth over the forecast period of 2024 to 2031 supported by rising consumption in developing regions of Asia Pacific and Latin America. The Asia Pacific region leads the market and is expected to continue its dominance due to increasing social acceptability of beer consumption in countries like China, India, and Vietnam.


Some key players operating in the beer market are B. Braun Melsungen AG, Baxter, BD, Johnson & Johnson Private Limited, Stryker Corp., Integra LifeSciences Corporation, Medtronic plc, Acera Surgical, Inc., Anthrex, Inc., Acelity L.P. Inc., Biorez, Aroa Biosurgery Limited, Misonix, Inc., Ortho Regenerative Technologies Inc., AlloSource, Boston Scientific Corporation, TEIJIN LIMITED, and Smith+Nephew, CONMED Corporation. Major players are focusing on capacity expansion, new product launches and mergers & acquisitions to strengthen their presence and capitalize on growth opportunities.


For more Insights, Read –

https://www.dailyprbulletin.com/beer-market-trends-size-and-share-analysis/

 

 

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