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The global Iced Tea Market Growth Accelerated by Increasing Consumption of Healthy Beverages

Ishika cmi
The global Iced Tea Market Growth Accelerated by Increasing Consumption of Healthy Beverages

Iced tea is a refreshing, hydrating beverage that provides antioxidants and polyphenols. It comes in many flavors and varieties and offers health benefits like weight management, better digestion and heart health.

The global Iced Tea Market is estimated to be valued at US$ 7476.95 Mn in 2024 and is expected to exhibit a CAGR of 2.1% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key trends driving the growth of the iced tea market size is the rising popularity of healthy beverages among health-conscious consumers. Younger demographic prefers beverages that offer functional benefits in addition to taste and refreshment. With increasing awareness about benefits of green tea, oolong tea and their antioxidants, there is a rising demand for ready-to-drink (RTD) iced teas. Manufacturers are innovating with ingredients like green tea extracts, ginger, citrus fruits to offer unique flavors and functional positioning to their iced tea products. They are also focusing on light and low sugar varieties. This shift towards healthy and natural beverages is expected to continue boosting the demand for iced tea over the forecast period.

Segment Analysis

The global iced tea market is dominated by the ready-to-drink segment. This segment holds a majority share as iced tea is highly consumed as a packaged beverage which provides convenience to consumers. Ready-to-drink iced tea is available in packaged bottles, cans, and cartons which makes it portable and easy to carry. This allows consumers to consume it anywhere without requiring preparation of iced tea. The on-the-go lifestyle coupled with convenience factors is strengthening the demand for ready-to-drink iced tea.

Key Takeaways

The global iced tea market is expected to witness high growth over the forecast period of 2024 to 2031. The market size was valued at US$ 7476.95 Mn in 2024 and is projected to grow at a CAGR of 2.1% during the forecast period.

Regional analysis

The Asia Pacific region dominated the global iced tea market in 2024 and is expected to be the fastest growing market during the forecast period. The high demand for iced tea in countries such as China, Japan, and India is driving the market in the region. The increasing popularity of flavored iced tea especially among young consumers is further supporting market growth. Also, leading players are focusing on expanding in emerging countries of Asia Pacific to leverage high growth opportunities.

Key players

Key players operating in the iced tea market are Adelaide Brighton Ltd, Boral Ltd., Sibelco Australia, Omya Australia Pty Ltd, Wagners, Lime Group Australia. The global iced tea market is a fragmented marketplace where these key players primarily focus on product innovation and expansion in high growth regions to gain market share. For instance, in 2020, Boral Ltd launched a new line of ready-to-drink iced tea with functional health claims to its product portfolio catering to rising consumer demands.

Get more insights on this topic: https://www.newsstatix.com/iced-tea-market-share-and-opportunity-analysis/


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Ishika cmi
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