Sure, you can set up your account and start bidding on keywords, hopefully bringing in new customers thereby.
Actually, every other aspect of your campaign mentioned here will fail if the ad copy fails.
This is problematic because merchants end up paying for each click without generating any revenue to offset the cost.There are countless reasons that a set of ads could generate clicks that don’t convert.
A common problem is an ad that directs traffic to a poorly developed or terribly aligned landing page.
What you want to do is bid on the keywords or groups that will result in conversions, given all of the factors at work on a campaign.A PPC specialist will closely watch the performance of all of your ad groups, ensuring that your spending is well advised and as efficient as possible.
Over time, a PPC expert will be able to shave down the fat on your bidding strategy, ensuring you pay the least and make the most.8.