The UAE has established itself as one of the leading MICE (Meetings, Incentives, Conferences and Exhibitions) destinations in the world. Let's take a look at why the country continues to attract massive global events and conventions.
World-Class Infrastructure and Facilities
The UAE possesses state-of-the-art infrastructure and facilities that make it ideal to host large-scale MICE events. It has massive multi-purpose convention centers in key cities like Dubai and Abu Dhabi that can accommodate thousands of delegates under one roof. For instance, Dubai International Convention and Exhibition Centre (DICEC) is spread across 75,000 sqm area and can host over 7,000 attendees.
Some of the other popular MICE venues include Dubai World Trade Centre, ADNEC in Abu Dhabi and Sharjah Expo Centre. These venues come fully equipped with the latest audio-visual and telecommunication technologies along with on-site accommodation which makes logistics and planning very convenient. The country also has a well-developed transportation network enabling smooth movement between venues and cities.
Business-Friendly Environment and Regulations
To promote its MICE industry, the UAE government has implemented investor-friendly policies and regulations. Event organizers enjoy 100% ownership of their businesses without any restriction on repatriation of capital and profits. The visa rules have also been relaxed where delegates and participants can obtain visas on arrival.
Additionally, there are no corporate or income taxes which makes the operating costs quite low for MICE companies. The country offers a politically stable environment and acts as a neutral ground for global events. All these factors work in UAE's favor and boost stakeholders' confidence in hosting events there.
Wide Range of Accommodation Options
With its reputation as a major tourism hub, the UAE Meetings Incentives Conferences Exhibitions is well-equipped to accommodate delegates traveling for events. It offers a wide variety of accommodation setups from luxurious 5-star hotels to affordable business hotels near event venues.
Dubai alone has over 114,000 hotel rooms catering to all budget segments. The hotels provide several amenities like banquet halls, meeting rooms and state-of-the-art connectivity solutions. Many global hotel brands like JW Marriott, Sheraton, Hyatt, etc. have established themselves in the UAE to tap into the thriving MICE business. This ensures a smooth stay experience for delegates.
Rich Cultural Diversity and Activities
The unique selling point of UAE's MICE events is the cultural diversity it provides to delegates. Comprising of emirates like Dubai, Abu Dhabi, Sharjah each with its distinct culture and heritage attractions, the country offers a variety of sightseeing and activities. Delegates can visit bustling souks, marvel at futuristic architecture, enjoy middle-eastern cuisine and indulge in desert safaris. The venues also incorporate local cultural performances in event programs. This engaging experience factor works as a major value addition.
Hub of Global Connectivity
Given its strategic location between Europe and Asia, the UAE serves as an ideal connecting point for worldwide markets. With Dubai and Abu Dhabi international airports ranked among one of the busiest globally, the country provides efficient air access to over 220 international destinations. This makes it easily accessible for MICE participants traveling from different regions. Major global players have also established their regional headquarters and offices in UAE freezones, which enhances business networking opportunities.
Government Support for the MICE Sector
Realizing MICE industry's potential, the UAE government is taking targeted initiatives to develop world-class infrastructure and promote the sector. In 2017, Dubai launched the 'Dunia' event organizing license to boost the industry's competitiveness. Abu Dhabi has created the MICE committee to formulate strategies and policies for sustainable growth. Financial grants and subsidies are provided for hosting international conventions as well. Considering such proactive support, the UAE MICE market is poised for robust expansion in the coming years.
Wrapping Up
With mix of avant-garde infrastructure, facilitating business ecosystem, cultural diversity and government backing, the UAE has cemented its status as a leading global MICE destination. It will continue attracting major global events that will further consolidate its position. By leveraging its strategic location and investor-friendly policies, the country is driving economic growth from the thriving events industry. All these attributes make the UAE the ideal choice for planning successful MICE events experiences.
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