Amazon Inspire: All You Need To Know In 2023

Day by day, Amazon innovates to enhance the convenience and enjoyment of shopping for its users. One such recent innovation is Inspire — a feature within the Amazon shopping app showcasing a personalized feed of shoppable photos and videos. Following YouTube, Instagram, and TikTok, Amazon proposes a customized selection of short videos with offers from its catalog to the buyers. With Inspire, Amazon customers can enjoy browsing various products and ideas while quickly making purchases within the app. This post will explore what Amazon Inspire is, its benefits, who and how can use it, and how Amazon Inspire works.

What Is Amazon Inspire?

Amazon Inspire is an innovative feature of the Amazon shopping app that enables customers to explore and purchase products through a personalized feed effortlessly. 

Inspire introduces a fresh approach for customers to explore ideas and products through shoppable photos and videos created by Amazon brands, influencers, and customers. The content on each customer's Inspire feed is personalized according to their favorite interests and engagement with the platform over time. 

By leveraging Inspire, customers can quickly discover new products that align with their interests, while brands can expand their reach to potential new customers. That creates a mutually beneficial situation for everyone involved. 

Inspire supports photo and video formats but is particularly well-suited for vertical videos.

Unlike the traditional method of browsing product listings, it intends to make shopping more entertaining and engaging.

Related: Seller Assistant App Extension Review

Seller Assistant App — the Ultimate Tool for Amazon Online Arbitrage

Amazon Inspire example

Note. Inspire is only available when using the Amazon Shopping app. It’s not available for use on a desktop.

The Benefits of Amazon Inspire

The most significant advantage of featuring your products in Inspire is the potential to introduce your brand and offerings to a new audience. By displaying your products on Amazon Inspire, you gain some benefits described below.

Increased customer engagement

Amazon Inspire is an effective way to boost customer engagement and grow sales. It creates an enhanced shopping experience for your shoppers and drives traffic to the brand’s store. In addition, it gives potential customers a better understanding of the product's features, benefits, and uses. Inspire allows you to showcase lifestyle videos and images of your products.

Targeting the relevant audiences 

With Inspire, buyers are prompted to buy your product taking into account their interests. Inspire recommends content to the shoppers based on its analysis of their unique preferences; therefore, the feeds are selected by audience relevance. For example, Inspire remembers the interests the buyer selected when first opening and the content in the feed. That potentially increases conversions (listing visits that become sales).

Buying in a couple of taps

Inspire allows customers to purchase products directly from their personalized feed, bypassing the need to visit your listing. Shoppers can learn about products and add them to the cart with just a few taps. Your potential customers can quickly discover and shop the latest product recommendations from influencers, and a wide range of brand offers tailored to their interests.

Who Can Create Content on Amazon Inspire?

For the moment, Inspire is available to U.S. Amazon customers. It’s not possible to post content directly to Inspire. You can create content, and Amazon will showcase it to the buyers.

Posting content on Inspire

Customers: Buyers can submit a product review, which may appear in Inspire.

‍Amazon Influencers: If you’re enrolled in the Amazon Influencer Program, photos and videos posted to your Influencer storefront are eligible to appear in Inspire.

‍Brands: If you’re a vendor or a brand-registered seller, the qualifying photos you post to Brand Posts are eligible to appear in Inspire.

How Does Amazon Inspire Work?

Inspire allows customers to scroll through the products in their shoppable feed with photo and video content selected for each individual customer. The buyer sets up their feed by specifying their interests, for example, “Hiking,” “Interior design,” or “Haircare.” Amazon will further create buyer’s feeds based on their interests and shopping behavior by offering them relevant content from influencers, brands, or other customers.

When shoppers scroll the feed, products featured in photos and videos are tagged on the screen. A buyer can tap the product to quickly learn more about the product, access reviews, and add the item to the cart.

Using Amazon Inspire

How to use Inspire step by step

• Step 1. Open the Amazon Shopping app, and tap the "Light bulb" icon on the bottom navigation bar.
• Step 2. Select your favorite interests.
• Step 3. Start scrolling the feed. 
• Step 4. Once you get to a product they’re interested in, tap on it to see product details or add it to the cart. To get to all reviews for a product, tap its thumbnail.

Inspire allows to see product details and add it to cart

Final Thoughts

For Amazon sellers, Inspire is a perfect way to promote their products to customers. This new Amazon TikTok-style service lets shoppers access a curated feed of photos and videos featuring Amazon products. With this feature, sellers can reach new target audiences and grow their sales and conversions.

Alongside focusing on various ways to grow your sales, selecting profitable products to sell on Amazon is equally essential. Seller Assistant Аpp will help you with this task. This all-in-one extension incorporates all features vital for product research. Seller Assistant App shows your product’s profit, margin, and ROI. It also helps you immediately see if a product has any sales restrictions or has previously triggered problems with account health. It is an all-in-one extension incorporating features vital for product research. It combines an FBM&FBA profit calculator, Quick View, Stock Checker, and Restrictions Checker in one tool.

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