Social media captures the personal side of your brand, which will draw in the right audience for your app.
Lyft’s Facebook page is all about warm relationships with follower: colorful photos, comments from drivers and passengers, engaging stories, and holiday greetings.
Lyft’s social media team follows all feedback and proactively replies, engaging in a conversation with their followers.
The whole campaign illustrates that Lyft is not just a taxi from point A to point B, but a pleasant experience and a service that creates a wide community.
Runkeeper encourages people with motivational quotes, articles about sports, healthy food recipes and tons of tips and tricks.
Taco Bell – be creative
You have created an excellent app, and your pre-launch feedback was perfect. You are all set to make your marketing effort big. But just then you realized there are too many things left to do. Your app still lacks a dynamic web presence. You just have to start your social campaign right from scratch.
The efficacies of smartphones have got a major boost thanks to the vast repository of apps.
It is important to understand the choice of the users; so, make a thorough study of the popular apps already existing in your category and judge why they are liked by people.
Follow the customer reviews on the competitor apps to learn about the compliments and complaints.
Send e-mails to your business network with the details and a video demo of your app, and request them to share it in the social media.
While promoting your app, remember that content is the master of all promotions.
A number of apps already being in the market, focus on why the one you promote is special and why people should use it.
