Social media captures the personal side of your brand, which will draw in the right audience for your app.
Lyft’s Facebook page is all about warm relationships with follower: colorful photos, comments from drivers and passengers, engaging stories, and holiday greetings.
Lyft’s social media team follows all feedback and proactively replies, engaging in a conversation with their followers.
The whole campaign illustrates that Lyft is not just a taxi from point A to point B, but a pleasant experience and a service that creates a wide community.
Runkeeper encourages people with motivational quotes, articles about sports, healthy food recipes and tons of tips and tricks.
Taco Bell – be creative
You have created an excellent app, and your pre-launch feedback was perfect. You are all set to make your marketing effort big. But just then you realized there are too many things left to do. Your app still lacks a dynamic web presence. You just have to start your social campaign right from scratch.
