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The Probiotics Food And Cosmetics Market will grow at highest pace owing to rising consumer awareness

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Leena Shedmake
The Probiotics Food And Cosmetics Market will grow at highest pace owing to rising consumer awareness

The probiotics food and cosmetics market includes a diverse range of products that contain live microorganisms which provide health benefits when consumed or applied topically. Probiotics are live microorganisms that when administered in adequate amounts, confer a health benefit on the host. Probiotic food products include dairy beverages, fermented dairy, dietary supplements, cereal bars, and infant formula. Probiotic cosmetic products are formulated with beneficial bacteria and are available in various forms like cleansers, toners, serums, moisturizers and face masks. Probiotic ingredients in these products help maintain healthy microbiome of skin and support skin barrier function. Rising health consciousness among consumers and awareness regarding gut and skin microbiome has been driving the demand for these products. The Global probiotics food and cosmetics market is estimated to be valued at US$ 72.29 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period 2024 to 2031.


Key Takeaways

Key players operating in the Probiotics Food And Cosmetics Market Growth are Biomilk Skincare, Gallinée Microbiome Skincare, Probi Ab, LaFlore Probiotic Skincare, TULA Skincare, Nestlé, Archer Daniels Midland Company, Danone, DuPont, Yakult Honsha, General Mills, Kerry, BioGaia, Morinaga Milk Industry Co., Ltd., Glowbiotics LLC, Eminence Organic Skin Care, Esse Skin Care, L'Oréal, Estée Lauder. Rising awareness about benefits of probiotics is fueling the demand for probiotic supplements and fortified food and beverages. Technological advancements are expanding applications of probiotics in cosmetic products due to their anti-aging properties and ability to improve skin health.


Market trends

Fermented and plant-based probiotic products are gaining popularity due to rising vegan and flexitarian population. Technology advancements are leading to development of novel delivery systems to enhance survival of probiotic bacteria in products on storage.


Market Opportunities

Growing demand for natural and clean label products among conscious consumers presents an opportunity for native probiotic strains. New product development incorporating multi-strain probiotic formulations and combinations with prebiotics and postbiotics offers significant market potential.


Impact of COVID-19 on Probiotics Food And Cosmetics Market:

The COVID-19 pandemic has significantly impacted the growth of probiotics food and cosmetics market. During the pandemic, consumers were more conscious about their health and immunity which boosted the demand for probiotic fortified food products. Probiotic yogurt, kombucha, kefir, and fermented foods saw increased sales as people opted for these to improve gut health and boost immunity against the virus. However, the lockdowns and supply chain disruptions impacted the production and availability of these products in the initial months. On the other hand, the demand for probiotic skin care declined during the pandemic as people stayed indoors and outdoor activities reduced. Also, with economic uncertainties, consumers cut down on discretionary spending which impacted the cosmetic industry. However, companies adapted to the changing consumer behavior by launching affordable, smaller pack sizes and products suitable for online channels to gain sales. With increased focus on health and wellness post pandemic, the probiotics food and cosmetics market is expected recover faster and witness higher growth in the coming years as preventive health measures gain prominence.


Europe accounts for the largest share of probiotics food and cosmetics market currently in terms of value owing to higher consumer awareness and per capita spending on functional foods and personal care products in the region. North America follows Europe with developed markets in the US and Canada driving significant demand. However, Asia Pacific region is expected to be the fastest growing market during the forecast period with China, India and Southeast Asian countries expected to contribute majorly to growth. Growing middle class population, increasing health consciousness and western influence are some of the key factors fueling probiotics demand in Asia Pacific region currently. Latin America and Middle East & Africa are also emerging as profitable markets and offer lucrative opportunities for probiotics food and cosmetics manufacturers globally.

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