The global digital personalized nutrition market was valued at USD 590 million in 2023 and is expected to reach USD 1.57 billion by 2029, growing at a CAGR of 17.75%. The market is going to witness significant growth during the forecast period, led by advancements in technology. These technological developments comprise diagnostic tools, including biomarker analysis, microbiome analysis, and DNA sequencing in bodily fluids like saliva, blood, and urine. Furthermore, the growth of tracking and habit-forming devices such as watches, wearable patches, and smart bracelets further led to the growth of the digital personalized nutrition market. Additionally, innovation in new digital technologies has made it easier for users to access nutrition-related information, mainly concerning intolerances, allergies, and metabolic diseases. This increased awareness among consumers has created a demand for digital personalized nutrition.
Recent Developments in the Global Digital Personalized Nutrition Market
- Noom has introduced a new "family plan" option, which enables multiple family members to share personalized coaching and recommendations, promoting healthy habits and community within the household.
- Noom launched a program particularly personalized for managing pre-diabetes and preventing type 2 diabetes, leveraging data analysis to foresee and prevent blood sugar spikes.
- Viome acquired Naring Health, a digital health and wellness company, in 2023 to expand its offering for continuous early disease detection, health monitoring, and personalized care into its services.
- Viome introduced Gut Intelligence Plus, a new program combining their core Gut Intelligence test with ongoing monitoring of blood sugar, sleep patterns, and inflammatory markers. This provides a real-time picture of a person’s responses to diet and lifestyle changes, allowing for continuous modifications to personalized recommendations.
- InsideTracker (Segterra) partnership with Garmin, this collaboration integrated InsideTracker's insights with Garmin's wearables and fitness trackers. Consumers can connect their Garmin devices to InsideTracker, which enables seamless data transfer and a more inclusive view of their health and performance.
MARKET TRENDS & DRIVERS
Increasing Smartphone Penetration and MHealth Application
Factors such as the increased adoption of smartphones and tablets in developing countries have led to the increasing engagement of the population in digital health programs. Moreover, the rising disposable income is enabling the population to purchase smartphones over traditional mobile devices, which is leading to an increasing number of digital personalized nutrition operators, thereby driving the market. As mobile phone usage is pervasive, and mobile apps directed at personalized nutrition are flooding the app market, mobile health (mHealth) interventions, which use technologies and mobile devices for personalized nutrition, are gaining popularity. The rise in the number of smartphones sold and increased familiarity are the primary drivers for the rise in the operators of digital personalized nutrition programs. The increasing penetration of smartphones enables a larger number of consumers to access digital personalized nutrition services easily, thus driving the digital personalized nutrition market.
Rising Integration with Wearables and Apps
Wearables track several health metrics, including sleep patterns, activity levels, blood oxygen levels, heart rate, and even glucose levels, in real-time. This data offers valuable insights into a person's physiological responses to different exercise, foods, and lifestyle choices. Apps seamlessly integrate with wearables to obtain and analyze this data, creating personalized reports and actionable recommendations. Further, there has been a considerable increase in the popularity of smart gadgets and the number of nutritional applications and customized dietary programs. Wearable and mobile sensor technologies are valuable tools in personalized nutrition as they are used to obtain accurate and precise measurements of diet and nutrient intake. Increasing technological advances and an enhanced understanding of the system are helping to pursue personalized interventions for disease prevention and treatment. The smart patch is a significant evolution in wearable health monitoring technology. It combines a sensing platform and stretchable electronics for improving conformity to the skin. This health technology offers personalization as well as power.
