You can utilize the full potential of competitive analysis when you hire a leading SEO company in India to provide you with quality SEO solutions for your business. And knowing how to do an SEO competitive analysis can help you participate in the process more efficiently. So, here is a step-by-step guideto help you perform a competitive analysis for your business.
Select your competitors-
The first step of doing an SEO competitive analysis is to select your competitors in your domain and create a list of competitors. Usually, you can get four categories for your competitors as per the quadrant growth chart –the niche players (the new business in your industry with low market growth), The leaders (businesses with a greater audience and market growth), established players (those who have a broad and fixed audience), game changer (emerging businesses with rapid growth). You must create a list of your competitors you want to keep a tab on.
Perform keyword gap analysis-
The second step of your SEO competitive analysis is to perform a keyword gap analysis. To stand out on the Google search engine result page, you must fill the gaps in keywords. You can closely observe the keyword usage of your direct competitors and see what keywords they are using, where they are using them, how these keywords are benefitting them, etc. Understanding these factors helps you use those targeted keywords in your content for better SERP positioning.
Conduct a SERP analysis-
Analyzing the search engine result page is essential to get a better audience with the help of SEO tools. To do this, you must understand the searcher’s intended terms and phrases via your competitors’ websites and contents. Typically, you need to analyze the navigational search intent, informational search intent, commercial search intent, and commercial search intent.
Perform backlink analysis-
Once you have performed a thorough SERP analysis on the searcher’s intent, you can perform a backlink analysis. Backlinks are an essential way to promote a business; this link points to a specific website. And when you analyze your competitor’s backlinks, always consider the number, domain, and relevancy of those backlinks. It will give you insights into strategies for your website linking.
Choose High ROI Keywords-
High ROI Keywords are terms that most people use while searching for a specific product or a service online. And when you use high ROI keywords in your content to promote your business or service will bring more genuine and organic traffic to your website. So you must choose high-quality keywords in your content to attract a target audience because your competitors will do the same. This strategy is vital to rank well on the search engine. But researching and using high-quality keywords is complex, and you must hire an SEO services company to help.
Make an SEO competitive analysis report-
This is the most critical part of your SEO competitive analysis. To make an SEO competitive analysis report, you must gather data about your competitors, like their websites, content, etc. And then analyze these data to locate patterns and trends, which will help you understand their and your own strengths and weaknesses. This analysis will help you stand out in the competition and do better than your competitors. But, naturally, you will not know much about SEO competitive research and analysis. In that case, an SEO company in India can help you create a report and make strategies depending on the report. Read this to choose the best SEO services agency.
SEO competitive analysis can help to boost your business in this competitive market. However, conducting SEO competitive analysis is difficult for you; it needs professionals. And when you choose Digital India Leaders as the best SEO company in India for SEO competitive analysis, you will get the best services.
