Millet based snacks are healthier grain-based snack alternatives to regular snacks. Millets like ragi, jowar, bajra etc. are gluten-free whole grains that contains high protein, fiber and essential vitamins and minerals. They help manage blood sugar levels and aid weight management. Millet based snacks products include millet cookies, crackers, flakes and granola which impart a nutty flavor and crunchy texture. The demand for millet based snacks is increasing as people are shifting preference towards plant-based, organic and gluten-free snacks for better health.
The Global Millet Based Snacks Market is estimated to be valued at US$ 3.84 Bn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024 to 2031.
Key Takeaways
Millet Based Snacks Market Key Companies operating in the millet based snacks are Kiru Millet, Orgtree, Mood foods, Shri Foods India, Millet Amma, Kaulige Foods, e-Millet, Tru Millet, Ratham Exports, Arvees India, NaNee's, Nutraahaar, and Shanti Food Chem Private Limited. These companies offer wide variety of millet snacks in different tastes to cater to the growing demand.
Millet Based Snacks Market Growth are gaining popularity as people are focusing more on health and wellness. The demand for healthy, nutrient dense and wholesome snacks is increasing. Millet based snacks help manage weight, lower cholesterol and blood sugar levels which is driving more customers towards these healthier snack options.
Advancement in processing and formulations have made millet based snacks taste better and appeal to young consumers. Companies are developing innovative millet snack products fortified with superfoods to provide multiple health benefits. New product launches, attractive packaging and diversifying portfolio is contributing to the market growth.
Market Trends
Gluten-free is fast emerging as one of the major trends in the global food industry. Millet based snacks being naturally gluten-free is witnessing growth in demand from health conscious consumers who want to avoid gluten.
Indiansmiths, a Gurugram based startup has launched India's first millet granola which offers the goodness of multiple healthy indigenous cereals like jowar, bajra, ragi along with nuts and seeds. Such innovative products are expanding the market.
Companies are focusing more on organic certifications and clean label products to attract ethically conscious consumers. They are promoting millet based snacks through social media campaigns highlighting health benefits for both kids and adults. Sustainable and eco-friendly packaging is another crucial trend.
Market Opportunities
North America presents lucrative opportunities for millet based snack manufacturers owing to rising vegan and flexitarian population demands for plant-based, organic snacks. Indian products targeting the Indian diaspora can gain traction.
Developing convenient snack formats like nutrient bars made from ragi, jowar etc. will appeal to busy urban consumers. Launching ready-to-eat or ready-to-cook millet snack options will also find opportunities.
Companies can tie up with leading e-commerce platforms and leverage social media to boost online visibility and sales. Promoting the use of millets in culinary preparations through blogs and influencer marketing can further expand the market.
Covid-19 impact on Millet Based Snacks Market
The outbreak of COVID-19 has significantly impacted the growth of the Millet Based Snacks market globally. The imposition of nationwide lockdowns and restrictions on manufacturing activities led to disruptions in the supply chain and logistics. The slowdown in economic activities caused a decline in consumer spending on snacks and other non-essential food products in the initial months of the pandemic.
However, as consumers spent more time at home due to lockdowns and social distancing measures, the demand for healthy and nutritious snacks witnessed growth. The Millet Based Snacks market is benefiting from rising health consciousness and the trend of immunity-boosting foods during the pandemic. Major players in the market have launched new product ranges made from millet and other healthy ingredients to cater to the growing demand. The easy availability of millet-based products through online retail channels has also supported market growth amid restrictions on physical store operations.
The market is expected to witness sustained growth in the post-COVID period, driven by increased preferences for healthy snacks and the expansion of distribution networks. Manufacturers will need to focus on innovation, new product development, sustainability, and strengthening their online presence to capitalize on the opportunities.
North America leads the Millet Based Snacks Market
North America dominates the global Millet Based Snacks market in terms of value sales. The increasing popularity of plant-based diets and snacks and the rapid adoption of healthy eating habits have propelled the demand for millet-based products in the region. Major countries like the United States and Canada are witnessing high consumption of snacks made from millet, amaranth, and other grains.
Changing lifestyles, busy schedules, and growing health awareness have encouraged North American consumers to opt for nutritious yet convenient snacking options. The strong presence of leading manufacturers and easy access through supermarkets, hypermarkets, convenience stores, and e-commerce platforms have further augmented market growth in the region. Moreover, supportive government initiatives to promote organic and locally sourced foods are fueling the market expansion.
Europe emerges as the fastest-growing region for Millet Based Snacks Market
Europe is poised to register the fastest growth in the Millet Based Snacks market during the forecast period. Factors such as the increasing vegan and vegetarian population, focus on reducing gluten and carbohydrate intake, and emphasis on sustainable snacking have augmented the demand across European countries.
Leading players have been investing in aggressive marketing campaigns, emphasizing the nutritional and environmental benefits of millet-based products to attract health-conscious consumers. Moreover, European markets are known for their experimentation and adoption of newer ingredients. The ongoing health and wellness trend has triggered product innovation using grains like millet, buckwheat, quinoa, and brown rice. Social media influencers have played a significant role in promoting healthy snacking habits and creating awareness regarding the benefits of millet. This, in turn, has accelerated the Europe Millet Based Snacks market recently.
Gets More Insights on: Millet Based Snacks Market
