The anime market involves the production, broadcasting and distribution of animated films and TV shows that have an anime art style and storytelling techniques. Anime productions cover a wide range of genres including action, adventure, comedy, drama and romance. They feature vibrant visuals and engaging storylines that appeal greatly to both children and adults alike. The demand for anime content is being driven by the increasing popularity of animation in television programming and cinema globally.
The global anime market is estimated to be valued at US$ 37.31 Mn in 2024 and is expected to exhibit a CAGR of 7.8% over the forecast period from 2024 to 2031.
Increased investment by streaming platforms and production houses in developing original anime content has been a major factor fueling market growth. Digital streaming and globalization of content distribution have further enhanced the accessibility and demand for anime productions worldwide.
Key Takeaways
Key players operating in the anime market are Aggreko PLC, United Rentals, Inc., APR Energy, PLC, Caterpillar, Inc., Cummins, Inc., Hertz Equipment Rental Corporation, Generac Power Systems, and Rental Solutions & Services, LLC. These companies have made heavy investments in developing sophisticated animation technologies and hiring top industry talent to produce popular anime franchises.
The Anime Market Demand offers significant opportunities for licensing revenues from merchandising tie-ups with toy and other accessory manufacturers. Popular anime properties see massive sales of posters, action figures, apparel and other collectibles among their huge global fan following. Expanding the genres and themes explored can help producers attract newer audiences as well.
Japanese anime studios have aggressively expanded their global footprint through overseas production facilities and collaborations. Regional offices in North America and Europe help these players better understand local preferences and distribution opportunities. Co-productions allow them to share costs and skills with international partners while gaining exposure in new markets.
Market drivers
One of the key drivers for the anime market is the growing popularity of streamings services globally. Major platforms like Netflix, Amazon Prime Video, Disney+ and Hulu have invested heavily in procuring exclusive licensing rights for both classic and new anime titles. The ease of access through streaming subscriptions is driving significant growth in viewership and demand for the genre around the world.
Market restraints
Piracy continues to be a major challenge restricting greater revenues for anime producers. Despite ongoing legal efforts, unauthorized download and streaming of copyrighted content deprives right holders of their fair shares. Localization and dubbing costs for different language markets can also limit the global expansion strategies of Japanese anime studios to some extent.
Segment Analysis
The anime market is dominated by TV broadcasting segment. TV broadcasting accounts for over 40% share of the total anime market revenue. TV remains the most popular medium for consuming anime content due to wide reach and availability across both broadcast and cable/satellite platforms. Anime content of TV broadcasting segment majorly includes action, comedy and school genres which resonates well with mass audience across different geographies and demographics. However, with rising popularity of digital media and smartphones, OTT video segment is emerging as a fast growing segment in the anime market. OTT video platforms are developing dedicated anime libraries and subscriber base for niche anime genres like mecha, romance and fantasy.
Global Analysis
The Asia Pacific region is the largest as well as the fastest growing region for the anime market. Countries like Japan, China and Southeast Asian countries account for over 75% share of global anime market revenue. Being the origination and production hub, Japan alone contributes to more than 50% share. However, China is emerging as a high growth region led by increasing penetration of streaming platforms, online viewership and rising popularity of Japanese pop culture among young audience. North America is another lucrative region driven by wide distribution across streaming platforms and DVD sales. Major streaming platforms are investing heavily in North American anime content library to cater growing fandom base in the region. Europe is also witnessing healthy growth supported by anime conventions and increasing digital subscriptions in the region.
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Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)
