Overview and Scope
The men’s personal care market includes men’s care products for hair, skin and other personal uses and are used for enhancing personality and for personal hygiene. Men’s personal care products include perfumes, deodorants, mouthwashes, hair conditioners, hair gel, and facial products among others. These products are used by men to nourish skin, hair and to look and feel good.
Sizing and Forecast
The men’s personal care market size has grown rapidly in recent years. It will grow from $63.47 billion in 2023 to $69.89 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to cultural diversity in marketing, social perception of self-care, natural & organic trends, wellness integration, celebrity endorsements & influencer impact.
The men’s personal care market size is expected to see strong growth in the next few years. It will grow to $101.62 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to market expansion, changing consumer preferences, health & wellness focus, innovation in male-specific products, cultural & societal shifts, environmental sustainability. Major trends in the forecast period include customization & personalization, rise in men's grooming awareness, inclusivity & diversity, natural & organic products, male-specific product innovation.
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Segmentation & Regional Insights
The mens personal care market covered in this report is segmented –
1) By Product: Skin Care Products, Hair Care Products, Shave Care Products, Fragrances, Other Products
2) By Category: Organic, Conventional
3) By Age Group: 18-30 Years, 31-58 Years, 59 And Above
4) By Distribution Channel: Online Retail Stores, Convenience Stores, Specialist Retailers, Supermarkets/Hypermarkets, Other Distribution Channels
North America was the largest region in the men’s personal care market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the men’s personal care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing consumer inclination for specific grooming products across the globe is significantly contributing to the growth of the men’s personal care market. Grooming refers to the activities that people do to keep their bodies clean and look nice. Personal care products help men to groom themselves and thus increasing focus on grooming has driven the growth of the men’s personal care market. According to the survey conducted among 47 countries in 2021 by consumer insights firm GWI, male consumers are showing an increased interest in beauty and cosmetics. Also, in 2020, India has a 32.1% share of men’s grooming products in the South Asian market and is estimated to grow at a rapid pace. Thus, the rise in inclination of consumers for specific grooming products is supporting the growth of the men’s personal care market.
Key Industry Players
Major companies operating in the men’s personal care market report are LVMH Moët Hennessy Louis Vuitton, Johnson & Johnson, Procter & Gamble, Unilever, Bayer AG, L'Oréal, Henkel AG & Co KGaA, Colgate-Palmolive Company, Reckitt Benckiser, Estee Lauder Companies Inc., Baxter of California, Kao Corporation, Beiersdorf AG, Shiseido Company Limited, The Clorox Company, Natura & Co, Bulldog Skincare, Coty Inc., Avon Products Inc., Edgewell Personal Care Company, Revlon Inc., L'Occitane International SA, The Himalaya Drug Company, Harry's Inc., EOS Products LLC, Every Man Jack, The Proactiv Company LLC, The Art of Shaving, Jack Black LLC, American Crew, Kiehl's, Lab Series Skincare for Men, Malin+Goetz, Molton Brown, Nivea Men
The men’s personal care market report table of contents includes:
1. Executive Summary
2. Men’s Personal Care Market Characteristics
3. Men’s Personal Care Market Trends And Strategies
4. Men’s Personal Care Market - Macro Economic Scenario
5. Global Men’s Personal Care Market Size and Growth
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32. Global Men’s Personal Care Market Competitive Benchmarking
33. Global Men’s Personal Care Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Men’s Personal Care Market
35. Men’s Personal Care Market Future Outlook and Potential Analysis
36. Appendix
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