The global TV ad spending market primarily involves advertising through traditional TV mediums such as cable, satellite and over-the-air broadcast networks. TV advertisements help companies to promote their products and services through visual and audio modes of communication. It plays a vital role in brand awareness and recall value for many consumer packaged goods. Traditional TV offers wide reach to target diverse audience segments across demographics. However, the market is facing challenges from growing popularity of digital media where ads can be personalized and targeted. The TV Ad spending market size was valued at US$ 212.27 Bn in 2023 and is expected to reach US$ 298.12 Bn by 2030, exhibiting a compound annual growth rate (CAGR) of 5% from 2023 to 2030. Key Takeaways Key players operating in the TV ad spending market are Procter and Gamble, Amazon, Comcast, ATandT, General Motors, Verizon Communications, L'Oréal, The Walt Disney Company, Ford Motor Company, Samsung Electronics, Unilever, Toyota Motor Corporation, NBCUniversal (owned by Comcast), Alphabet Inc. (Google), and Johnson and Johnson. The market leaders are focusing on advanced ad technologies and data analytics to optimize ad campaigns. The key opportunities in the market include increased use of programmatic buying and data-driven ad targeting. Rising gig economy and number of digital streamers is also augmenting demand for TVC across devices. Ad agencies are leveraging viewer data from smart TVs and set-top boxes to hyper-target ads. Globally, the market is witnessing high growth in developing regions of APAC and MEA due to rising internet penetration, purchase power and youth population. China has emerged as the largest TV ad market followed by US and Japan. Market Drivers Technological advancements are one of the key drivers for the TV Ad Spending Market Demand. Developments like addressable TV advertising, advanced TV and digital video are helping advertisers to optimize campaigns. Addressable TV uses household data to deliver household-specific ad inserts allowing precision targeting. Advanced TV leverages automatic content recognition (ACR) for second screen implementation and interactivity.
PEST Analysis Political: TV ad spending decisions are affected by regulations set by broadcasting authorities and governments. Changes in these regulations can impact ad spending by broadcasters and advertisers. Economic: TV ad spending is directly correlated to economic growth and consumer spending. During recessionary periods, ad spending may decline as companies focus resources on core operations over marketing initiatives. Social: Viewing habits are shifting from traditional TV to online streaming platforms. Younger audiences in particular are spending less time watching linear TV. Advertisers are adjusting target audiences and message delivery accordingly. Technological: Newer connected devices and platforms enable more targeted and personalized forms of advertising. Artificial intelligence and data analytics help advertisers optimize campaigns. However, tech advances have also led to audience fragmentation making it harder to reach mass audiences. Geographical regions with high TV ad spending value North America accounts for the largest share of global TV ad spending in terms of value, driven by major markets like the United States. Western Europe is another concentrated region benefiting from high viewer consumption and strong broadcaster infrastructure across countries like the UK, Germany and France. Emerging markets like China and India are growing rapidly in importance as their middle classes rise and TV penetration increases. Fastest growing region Asia Pacific excluding Japan (APEJ) is forecast to be the fastest growing region for TV ad spending through 2031. Rapid economic development, increasing disposable incomes, urbanization and expanding media & entertainment industries across Southeast Asia and South Asian nations will fuel strong expenditure increases. China in particular is primed to become a leading ad market as it continues to transition from analog to digital TV models. TV's mass reach still holds appeal for advertisers seeking new customers in APEJ's high-growth economies.
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Global Low Code Development Platform Market: SnapshotThe global low code development platform market was valued at US$ 1,647.0 Mn in 2015 and is anticipated to increase at a CAGR of 54.5% from 2017 to 2025.
Furthermore, low code development platforms offer an exceptional communication mechanism to support business and IT stakeholders, thus ensuring better software quality and more effective business results.
Moreover, the market for app development has outgrown the information and communication technologies market in the past few years, and its growth is estimated to accelerate in the future.Grab an Exclusive PDF Brochure of this Report @https://www.transparencymarketresearch.com/sample/sample.php?flag=B_id=20429 Application development and delivery (AD) leaders are more focused on adopting these platforms as an important tool for creating noncritical applications utilizing nontraditional developer talent.
Consequently, this is impelling the demand for the low code development platform among end-users.North America Emerges as Leading Region in Global Low Code Development PlatformRegionally, North America shows the highest potential for the market’s expansion.
The region’s rising investment in development platforms is helping the low code development platform market growth in Europe.
Low-code development platforms therefore offer improved performance compared to their traditional counterparts.In the forthcoming years, Asia Pacific is expected to offer robust growth opportunities to the global low code development platform market.
