Overview and ScopeDigestive bitters are herbal preparations or tinctures made from bitter-tasting plants and herbs traditionally used to stimulate and support digestive function. These preparations typically contain botanical extracts or infusions of bitter herbs, roots, and spices, which are believed to trigger the production of digestive juices and enzymes in the stomach and pancreas.
Sizing and ForecastThe digestive bitters market size has grown strongly in recent years. It will grow from $1.50 billion in 2023 to $1.62 billion in 2024 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to evolution of digestive bitters, infusing medicinal herbs in jars of wine, increases prevalence of self-medication, rise in usage of self-diagnosis, and increasing consumption of fast food.
The digestive bitters market size is expected to see strong growth in the next few years. It will grow to $2.18 billion in 2028 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to development of commercial aromatic bitters, experienced a resurgence in popularity as a health aid, growing e-commerce channel, growing popularity of natural and organic products, and rising expansion of the geriatric population. Major trends in the forecast period include innovative herbal extracts and botanicals used in traditional medicine, influencing new business development and investment, and creation of novel products and technology.
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Segmentation & Regional InsightsThe digestive bitters market covered in this report is segmented –
1) By Type: Aromatic Bitter, Nutritive Bitter, True Bitte2) By Packaging: Plastic Bottle, Tetra Pack, Cans, Glass Bottle3) By Distribution Channel: Supermarket, Convenience Store, Over-The-Counter, Online Store4) By Application: Restaurant Service, Retail Service
Europe was the largest region in the digestive bitters market in 2023. The regions covered in the digestive bitters market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market GrowthThe rising demand for natural and organic products is expected to propel the growth of the digestive bitters market going forward. Natural products contain ingredients derived from natural sources, while organic products are made from materials produced by organic agriculture and adhere to strict standards for organic production and certification. The demand for natural and organic products is due to sustainable and eco-friendly products, changing consumer preferences, and increased awareness of health and environmental issues. Digestive bitters enhance natural and organic products by offering a traditional, plant-based solution to support digestive health and enhance the holistic appeal and effectiveness of natural and organic offerings. For instance, in May 2023, according to the UK government, organically grown cereal crops increased by 6.2% to 49 thousand hectares in 2022. The area of organically grown vegetables (including potatoes) increased by 4.8% to 10 thousand hectares compared to 2021. Therefore, the Rising demand for natural and organic products drives the digestive bitters market.
Key Industry PlayersMajor companies operating in the digestive bitters market are Jagermeister, Aperol, Steadfast Herbs, Gruppo Montenegro , Quicksilver Scientific Inc., SALUS-Haus, Mountain Rose Herbs, Napiers the Herbalists, Harmonic Arts, Urban Moonshine, Zwack Unicum Plc, St. Francis Herb Farm, OWL Venice, Natural Hope Herbals, King Floyd, Josh Gitalis, Areté Herbs , Avena Botanicals, Granary Herbs Ltd., Botanica
The digestive bitters market report table of contents includes:
1. Executive Summary2. Market Characteristics3. Market Trends And Strategies4. Impact Of COVID-195. Market Size And Growth6. Segmentation7. Regional And Country Analysis...27. Competitive Landscape And Company Profiles28. Key Mergers And Acquisitions29. Future Outlook and Potential Analysis
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