The electric massagers market has witnessed considerable growth over the past few years owing to the growing availability of innovative massager products that can provide relaxation and relieve pain in the body effectively. Electric massagers are portable therapeutic devices that use varying vibration pulses, infrared heat, and massage intensity to reduce stress and relax painful muscles. They aid in improving blood circulation, relaxing sore muscles, decreasing joint inflammation, and promoting faster recovery from injuries. The growing prevalence of musculoskeletal disorders and increasing awareness about the benefits of regular massage therapy is expected to drive the demand for electric massagers across both residential and commercial settings.
The global electric massagers market is estimated to be valued at US$ 9.31 billion in 2024 and is expected to exhibit a CAGR of 8.7% over the forecast period from 2024 to 2031. Key players operating in the Electric Massagers Market Companies are Panasonic Corporation, MedMassager, Joicom Corporation, Human Touch, Shenzhen Relcare Electronics, LURACO Technologies Corporation, Dr. Physio, Omron Corporation, Medisana GmbH, JSB Health Fitness Pvt. Ltd., HoMedics, Family Inada Co. Ltd., Wenzhou Huifan Technology Co. Ltd., Propera Corp., OSIM International, Nekteck, and LURACO Technologies Corporation. Key opportunities in the market include growing demand for portable massagers due to busy lifestyles, increasing incorporation of artificial intelligence for advanced massage therapies, and integration of massage chairs in the healthcare sector. Globally, the electric massagers market is expanding rapidly across North America, Europe, Asia Pacific, Latin America, and Middle East & Africa owing to rising health awareness, growing disposable incomes, and increasing availability through online retail platforms. The key drivers for the growth of the electric massagers market include the increasing prevalence of musculoskeletal disorders such as lower back pain, neck pain, and arthritis due to sedentary lifestyles and prolonged sitting hours. According to studies, lower back pain is the single leading cause of disability worldwide. Regular massage therapy helps in improving pain relief, relaxation of muscles, and faster recovery from injuries. This is increasing the adoption of electric massagers for in-home therapeutic massage sessions. The availability of multi-functional massage devices with additional features such as infrared heat, t-spine vibration, and adjustable speeds is further augmenting the market growth.
PEST Analysis
Political: The governmental policies and regulations regarding the usage, manufacturing, and marketing of electric massagers will impact the Electric Massagers Market Growth. Regulations regarding safety standards and product labels need to be complied with. Economic: Factors such as disposable income of consumers, spending ability, and economic growth will determine the growth of the electric massagers market. During recession, discretionary spending on wellness products may reduce. Social: Changing lifestyle, increasing stress levels, growing health and wellness culture are positively impacting the demand for massage products. Shift towards wellness and acceptance of massage as stress-relieving technique is boosting the market. Technological: Advancements in materials, battery technology and embedded systems are enhancing the functions, design and performance of electric massagers. Features such as adjustable speed, heat application, vibration modes etc are being added through new technologies. Connectivity to apps is also emerging. The electric massagers market in terms of value is concentrated in North America where high disposable incomes and awareness about wellness aids support market growth. With growing health and wellness culture, the Asia Pacific region, especially China and India, offers promising opportunities and is emerging as the fastest growing regional market for electric massagers. Factors such as rising incomes, large population and expanding middle class are fueling sales in Asia Pacific.
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There are numerous kinds of electric massagers, including head and scalp, shoulders and neck, leg and calf massagers as well as foot massagers.
handheld massagers which can be utilized on various parts of your body.
A massage chair cannot be used to massage your feet, for example.
Massage chairs are typically used for your back legs, buttocks, and back.
You can reach places that larger electric massagers cannot.
However, you have more options for handheld massagers.
Neck Massagers Industry research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period.
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Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
The numerical data is backed up by statistical tools such as SWOT analysis, BCG matrix, SCOT analysis, PESTLE analysis and so on.
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The generated report is firmly based on primary research, interviews with top executives, news sources and information insiders.
