Unified commerce is starting to emerge as a strong solution for the implementations provided by retailers who are eager to create a non-interrupted experience of customer interaction over several channels. By bringing all the in-store, online, mobile, and other sales platforms under one unified system, it lets retailers keep pace with the newly emerging needs of the consumers while optimizing their operations.
Such unified commerce solutions have already been successfully implemented by other notable retailers to improve the customer experience and streamline their operations. We follow here with some examples of applications of such programs in real life, with uses in the fashion, electronics, and bookstore sectors, on how these retail chains transformed their businesses.
1. Fashion Apparel: Largest local brand in Indonesia's fashion market
An Indonesian high-end fashion retailer was facing a heavy burden from the demand by its customers to shop in different sales channels. Direct assortment exists through both direct physical store assortment and e-commerce, but this brings associated challenges like inventory visibility, inconsistency in pricing, and overall customer engagement across both channels. The company needed a solution to unite all the operations and improve customer service through online and offline channels.
2. Books and Stationery: Indonesia's Leading Bookstore Chain
One of the largest bookstore chains in Indonesia suffered from long queues and delays in processing promotions and campaigns at their stores. Their existing POS system did not work efficiently and could not handle promotions properly at all their locations. The company required a unified commerce solution that would harmonize their operations and ensure an in-store experience for the customer better.
3. High-end Specialty Electronics: The World's Most Respected Sound Technology Corporation
A company leading worldwide in high-end sound technology was struggling to consistently achieve a customer service level across all channels of sales. The company was having difficulties maintaining service levels, especially during peak sales periods, making sales delayed and customers dissatisfied. The existing systems did not integrate online store inventory and physical stores in real-time, which then resulted in inventory discrepancies.
Conclusion
Unified commerce has been a revolutionary solution for retailers in fashion, electronics, books, and stationery, amongst others. All this is possible due to ETP Group, which has tremendously contributed to the success of retailers by combining their systems into one to achieve better customer satisfaction, improved operational efficiency, and increased sales for these retailers.
ETP Software solutions refer to the websites that are integrated with the apps and devices which will lead to unified commerce where the customers can enjoy seamless experiences due to friction-less operations and processes for the e-commerce shopping.https://www.etpgroup.com/omni-channel-enables-frictionless-retail/ Friction less commerce
Unified commerce by BPR states that ‘unified commerce places the customer experience as first priority by leveraging a single commerce platform.
ETP retail software can help retailers unify their customer experience across all channels.
A single platform rids of internal channels that operate in their own silos.https://eventsking.com/32/posts/5-services/69-legal/923931-Know-About-Queens-Car-Accident-Attorney.html
DIGITAL MARKETING, ECOMMERCE, WEB DEVELOPMENTInnovations in consumer experience, marketing models, and technology will remodel digital commerce in the following years.
Immediate experiences of digital commerce centered on the transaction, with a limited accent on enhancing satisfaction, customer service, or commitment.Later, businesses began to sharpen E-Commerce transactions, in acknowledgment of buyer wants, extending features like inventory perceptibility, product reviews, and shipment tracking.Though presently, businesses concentrate on more strategic actions that will proffer them a competitive edge in the future.
It entails the application of various tools to get diverse views of consumer data so businesses gain more benefit from the same data.In 2023, the majority of businesses utilizing AI for digital commerce will accomplish at least a 25% increase in consumer satisfaction, income, or cost reduction.
Trust and privacy are growing more prominent due to the rising focus on buyer data and analytics.
Customer PrivacyGrowing a committed customer relationship begins with guarding their privacy because the savvy buyers of today desire to have clarity and charge of their data.
Hence, start considering how to develop trusted relationships with your buyers beyond being submissive.4.
Sonata's Modern Distribution Unified Commerce Platform that empowers distributors to anticipate, manage and respond to change, so they can deliver greater value and stay ahead of the competition.
See how Brick & Click can make life easy for a COO, Marketing Manager and Store Manager.Visit Now: https://www.metacafe.com/watch/11955470/unified-commerce-platform-sonata-software/
