Behind the Scenes of an Explainer Video Production

In today’s digital age, explainer videos have become a crucial tool for businesses to communicate their ideas clearly and effectively. From promoting a new product to simplifying complex services, these videos engage audiences and convey messages in a short, impactful manner. But what does it take to create one of these attention-grabbing videos? Let’s take a closer look behind the scenes of an explainer video production, breaking down the process step by step.

If you're looking to collaborate with an explainer video making company in Ahmedabad, Mumbai, or Delhi, this guide will also help you understand what goes into creating a high-quality explainer video and why working with professionals is key.

1. Concept Development: Defining the Message:

The first step in any explainer video production is to develop a clear concept. This phase involves extensive discussions between the client and the video production team to identify the purpose of the video. Is it to introduce a new product? Explain a service? Or maybe educate an audience about a specific topic?

Every successful explainer video starts with a clear understanding of the brand’s goals. During this stage, the explainer video making company in Mumbai or any other city will brainstorm with the client to solidify the message. The team ensures that the concept resonates with the target audience, and they work to pinpoint the tone and style of the video, whether it’s playful, serious, or somewhere in between.

2. Scriptwriting: Crafting the Story:

Once the concept is locked in, the next critical stage is scriptwriting. The script is the backbone of the explainer video and is essential to delivering the key message effectively. A good script focuses on being concise while capturing the attention of the audience within the first few seconds.

Scriptwriters at an explainer video making company in Ahmedabad will work closely with clients to ensure the script matches their brand voice and tone. This stage requires creativity, clarity, and brevity. A typical explainer video is between 60 to 90 seconds long, and in that time, the message needs to be clear and compelling.

3. Storyboarding: Visualizing the Script:

After the script is finalized, the next step is storyboarding. This is where the script begins to take shape visually. Storyboarding involves sketching out each scene of the video, showcasing what will happen in each frame and how the story will unfold visually.

For instance, a client working with an explainer video making company in Delhi can expect the production team to walk them through the storyboard, explaining how each visual element aligns with the script. The storyboard serves as a blueprint, ensuring that the creative vision is shared and understood by everyone involved before the animation process begins.

4. Voiceover: Finding the Right Voice:

The right voiceover can make or break an explainer video. The narration plays a vital role in guiding the audience through the video, delivering the message with the intended tone and energy. Once the storyboard is ready, the next task is to find the ideal voiceover artist that fits the video’s personality.

For example, a video production company in Mumbai might suggest various voice artists for the client to choose from, considering factors such as gender, tone, and accent. Whether it's a warm, friendly voice for a casual explainer video or a professional, authoritative tone for corporate content, selecting the perfect voiceover artist is essential to connect with the audience effectively.

5. Design & Animation: Bringing the Story to Life:

Once the storyboard and voiceover are approved, the most exciting part begins: the actual creation of the video through design and animation. This phase can be broken down into two parts:

● Design: The design team will first create detailed, polished illustrations based on the storyboard. These designs will typically be static, offering the client a chance to approve the look and feel of the characters, backgrounds, and other visual elements before animation begins.

● Animation: Once the designs are approved, animators begin working to bring them to life. Every frame of the video is crafted carefully to ensure the smooth flow of the story. This involves incorporating motion graphics, character movements, and any other visual effects.

A professional explainer video making company in Ahmedabad or elsewhere ensures that each aspect of the video aligns with the client’s branding, maintaining consistency in design and style throughout the animation process.

6. Sound Design: Adding Music and Effects:

An explainer video isn't complete without sound effects and music. This step is crucial in setting the mood and pacing of the video. The sound design includes everything from background music to subtle sound effects that enhance the narrative without overpowering it.

A video production company in Delhi might have an in-house team of sound designers or collaborate with third-party experts to craft custom soundscapes that match the video’s tone. The goal is to make the viewing experience immersive and engaging, ensuring that the video keeps the audience hooked.

7. Revisions: Perfecting the Final Product:

Once the video is animated and the sound design is in place, the production team will present the first draft to the client for review. Feedback is a crucial part of this process, as it allows the client to suggest any final changes or adjustments to ensure that the video meets their expectations.

Whether it's tweaking the animation, adjusting the timing of certain scenes, or changing the voiceover’s pacing, an explainer video making company in Mumbai will work closely with the client to implement the revisions until the video is perfect.

8. Delivery: Sharing the Final Explainer Video:

After revisions are complete, and the client gives their final approval, the explainer video is ready for delivery. The video can then be formatted for various platforms, whether it’s for social media, a company website, or even broadcast television.

A professional explainer video making company in Delhi will also provide guidance on how to maximize the impact of the video, offering suggestions for marketing strategies, optimizing the video for SEO, and sharing it across multiple channels to reach the target audience.

Conclusion: Why Work with Professionals?

The process of creating an explainer video involves a variety of skill sets, from concept development and scriptwriting to animation and sound design. Partnering with an experienced explainer video making company in Ahmedabad, Mumbai, or Delhi ensures that every aspect of the video is handled by experts, resulting in a polished and professional final product.

Explainer videos are more than just marketing tools; they are an opportunity to connect with your audience, convey complex ideas in a simple manner, and leave a lasting impression. By working with professionals, you ensure that your video stands out in the crowded digital landscape, effectively communicating your message and driving engagement.

Whether you're located in Ahmedabad, Mumbai, or Delhi, choosing the right explainer video production team can be the difference between a video that gets watched and one that gets remembered.