Bad reviews can destroy your brand in an instance. However, you can elegantly turn it into a win with the right approach.
For an online store, reputation is critical. Keep reading to discover what influences your store’s reputation and how to improve or fix it.
What Is Online Reputation on Amazon?
Online reputation is the public opinion of the Internet community about your store or brand. On Amazon, it’s expressed in product reviews, seller feedback, Q&A comments, and customer forums.
However, people share their opinions not only on Amazon. They can discuss your products and services on social network forums, groups, and anywhere else off Amazon. And you should be ready for both positive and negative reactions.
Earning a good reputation is essential from the start. This is the way to build customer loyalty and grow sales.
Note. Due to the nature of the Internet, a bad Amazon seller reputation spreads immediately. It is indexed by search engines and can quickly become “viral.” For that reason, it’s recommended to deal with the negative feedback asap.
Related: Amazon’s Vine Program for Sellers: What Is It? And Is It Worth It?
How to Collect Seller Feedback
Why Is Online Reputation Important?
Today’s shoppers research a product before they purchase it. Many of them check star ratings and reviews.
10 reasons why you should care about your online reputation
Related: Amazon FBA for Beginners
What Is Online Reputation Management?
Online Reputation Management (ORM) is a business practice that pinpoints the factors affecting the online business’ reputation and identifies the ways to improve or fix it. Reputation can change, and it can be improved. Or, aggravate if neglected.
What Are the Reputation Metrics On and Off Amazon?
ORM strategies on and off Amazon differ.
Related: Selling on Amazon: How to Make Money?
How to Sell on Amazon for Beginners - Complete Guide
Reputation metrics on Amazon
Related: Seller Assistant Extension Review
The Best Amazon Online Arbitrage Tool — Seller Assistant
Reputation metrics off Amazon
Online Reputation Management Techniques
ORM techniques are the tools helping enhance your reputation.
10 Amazon reputation management techniques
Related: How to Dropship on Amazon with Seller Assistant
Amazon Wholesale: How to Sell Wholesale on Amazon
The Most Important Amazon Seller Metrics for FBA Businesses
Related: Amazon Account Health – A Guide for FBA Sellers
Amazon Account Health Assurance
What is Amazon Seller Account Health Rating?
How to Build Online Reputation?
To improve the reputation on Amazon for seller business, you need to take several steps, including revising your content quality, promoting your brand and product, monitoring mentions online, and fixing negative feedback.
Improving the online reputation of your business step by step
Step 1. Make an audit of your content.
Step 2. Monitor brand and product mentions.
Step 3. Implement SEO optimization.
Step 4. Respond to negative reviews.
Step 5. Increase customer service quality and customer response time. Improve order fulfillment rate.
Step 6. Encourage shoppers to leave reviews and use the “Request a review” button.
Step 7. Enroll in Amazon Vine program.
Step 8. Regularly send out a brand newsletter to your customers.
Step 9. Promote positive brand content on social media, and advertise.
Step 10. Use affiliates, influencers, and guest blogs to build up brand trust.
Final Thoughts
The online reputation of Amazon brands or products is one of the drivers for purchasing decisions. People trust businesses with high ratings and positive reviews. It is possible to improve your online reputation and even leverage negative feedback. You can do so by using the reputation management techniques we discussed hereto.
However, a good reputation is not likely to save you if you have a poor product. The seller Assistant will help you research the right product. This plugin combines an FBM&FBA profit calculator and many other features for sellers. With it, you’ll get access to Advanced IP Alerts, Quick View, Stock Checker, and Restrictions Checker in one tool.
Amazon sellers looking to resell profitable products in addition to launching new ones, need effective product sourcing tools to find them. Seller Assistant helps Amazon sellers quickly identify high-profit deals. It combines three extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, and VPN by Seller Assistant, Amazon seller tools: Price List Analyzer,Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Side Panel View,FBM&FBA Profit Calculator, Quick View, ASIN Grabber,UPC/EAN to ASIN converter, Stock Checker,IP Alert, and Restrictions Checker.
Try the Seller Assistant now. Register for our 14-day trial. Grow your Amazon business with confidence.
Originally published at www.sellerassistant.app/blog/building-reputation-for-amazon-store-everything-sellers-need-to-know
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