
The business software and services market offers a wide range of products such as accounting and finance, human resource, sales and marketing, and customer relationship management software to businesses. These software help enterprises manage various business operations efficiently and cost effectively. The demand for business software is growing due to increased digitization of business processes and rising adoption of cloud-based solutions by organizations across industries.
The global business software and services market is estimated to be valued at US$ 525.77 Bn in 2024 and is expected to exhibit a CAGR of 9.3% over the forecast period 2023 to 2030. Key Takeaways Key players operating in the business software and services market are Acumatica, Inc., Unit4, Deltek, Inc., Totvs SA, Epicor Software Corporation, SYSPRO, International Business Machines Corporation, SAP SE, Infor, Inc., Oracle Corporation, Microsoft Corporation, and NetSuite Inc. These players are focusing on developing advanced cloud-based solutions and services to meet the growing needs of businesses. The demand for business software and services is increasing significantly due to growing digital transformation of businesses around the world. Cloud-based solutions are gaining more popularity among SMEs and large enterprises due to benefits such as low upfront costs, scalability, mobility, and easy accessibility. Furthermore, the rising adoption of bring your own device policy in workplaces is also propelling the demand. Technological advancements such as artificial intelligence, machine learning, analytics, and internet of things has enabled business software vendors to incorporate these technologies into their solutions. This is helping organizations improve business processes such as predictive analytics for sales and marketing. Market Trends Major trends in the business software and services market include growing adoption of software as a service (SaaS) and shift towards cloud-based solutions. Organizations are investing heavily in cloud-based services to reduce IT costs and improve workforce productivity & mobility. Another key trend is the increasing development of industry-specific business software to cater to unique requirements of verticals like retail, healthcare, manufacturing, etc. Furthermore, the incorporation of emerging technologies like blockchain for security and automation is also gaining traction in the market. Market Opportunities The widespread popularity of work from anywhere models post pandemic has opened new opportunities for business software vendors. There is a rising need among businesses to offer infrastructure for secure remote working. Another major opportunity lies in providing advanced AI-powered solutions to help businesses leverage big data for insights. Growing small businesses in developing regions also offers scope for providers to expand their customer base. Lastly, development of industry 4.0 compliant solutions catering to needs of manufacturing industry will drive future growth. Impact of COVID-19 on Business Software and Services Market Growth The COVID-19 pandemic has significantly impacted the growth of the business software and services market. The imposition of lockdowns and restrictions on travel affected businesses across the world. Organizations faced challenges in maintaining business continuity and productivity of employees working remotely.This boosted the demand for collaboration tools, cloud services, and other digital solutions to support remote work. Many companies upgraded their existing business software or adopted new solutions to ensure seamless workflow and communication among distributed teams. In the pre-COVID era, most businesses were hesitant to shift entirely to cloud-based models due to security and compliance issues. However, the pandemic accelerated the digital transformation of businesses. Post-COVID, businesses are likely to adopt hybrid work models with emphasis on cloud, collaboration and automation tools. This is expected to drive continued growth of the business software and services market. However, prolonged economic downturn due to the pandemic may impact IT budgets of some companies in the short term. Vendors will need to offer pay-as-you-go and other flexible pricing models to help businesses manage costs. North America remains the largest and most valuable region for the business software and services market. This is attributed to early adoption of advanced technologies, presence of key vendors, and large IT budgets of enterprises. The United States accounts for the major share in the regional market. Availability of technical expertise and focus on innovation makes the US an lucrative market for Business Software vendors. Asia Pacific is projected to be the fastest growing regional market during the forecast period. Continuous economic expansion, growing digitalization of businesses, and expansion of global vendors into emerging countries are fueling market growth. China dominates the APAC market due to rising IT investments by domestic enterprises. Initiatives like 'Digital China' are aimed at modernizing business processes through technological upgrades and driving uptake of Business Software solutions.
About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc
*Note: 1. Source: Coherent Market Insights, Public sources, Desk research 2. We have leveraged AI tools to mine information and compile it