Did you know, businesses that use search engine marketing (SEM) see an average increase in ROI by 200%? A properly run SEM campaign can deliver a 2:1 return on investment and some businesses, depending on their industry and campaign strategy, even see higher returns.
A top Search engine marketing company India with its expertise and effective search engine marketing solutions can help your business reach your target audience efficiently and bring extensive growth.
Search Engine Marketing (SEM): What You Should Know?
Whenever you reach out to the internet to buy a product or get some information, you probably use Google for your search. The ads you see immediately are from the companies that paid Google (or any other search engine) to get their ads appear on the top of the search page.
This is search engine marketing (SEM) and search engine marketing services manage all this for their clients to get their ads appear furthest up on a search page.
How to Create a Sponsored Ad for a Search Engine? The Steps
Creating a sponsored ad for a search engine, like Google Ads, involves several key steps and your chosen agency providing search engine marketing solutions will do these for you:
Creates a Google Ads Account
Visits the Google Ads website, and signs up for an account with the basic information about your business.
Sets Your Campaign Goals
After a detailed discussion with you, the agency decides what you want to achieve with your ad campaign. Some common goals are- increasing website traffic, generating leads, or boosting sales.
Selecting Your Campaign Type
The campaign type is selected that meets your campaign goals. There are several types of campaigns and selecting your campaign type means deciding how and where your ads will appear. Each campaign meets a different purpose and distinctly reaches audiences. Here are the examples:
● Search Campaign
Your ads appear in search results when visitors type in keywords related to your business.
● Display Campaign
Your ads show up on various websites as banners or images. They reach visitors when they browse various sites.
● Shopping Campaign
This is an e-commerce specific campaign, and the ads show the products directly in search results.
● Video Campaign
Here the ads are shown as videos on platforms like YouTube.
● App Campaign
For promoting a mobile app across multiple channels, including search, YouTube, and more.
Should You Use SEM?
Search Engine Marketing (SEM) is a valuable tool for any business seeking to improve its online presence.
● Immediate Visibility
Your ads appear almost immediately attracting quick traffic to your site once your campaign goes live.
● Targeted Traffic
Because SEM allows you to use specific keywords related to your business it brings visitors who are actively searching for products or services you offer. It increases the chances of conversions.
● Measurable Results
From clicks, impressions, conversions to ROI, SEM allows to track every step of a campaign. It helps to measure the effectiveness of your efforts and adjust strategies as needed.
● Cost Control
SEM is extremely cost-effective, giving you control of the daily or monthly budget, ensuring you only spend what you can afford and get the best return on investment.
The other advantages that SEM brings are improved brand awareness, flexibility, customization and bringing leads for local businesses.
Effective Search Engine Marketing Solutions – Some Use Cases
Search engine marketing company India has helped many brands meet their marketing goals. Here are some examples:
Use Case 1-Flipkart
Strategy: Flipkart uses targeted PPC campaigns during major sales events.
Results: They see a major increase in online sales and website traffic.
Use Case 2: Tata Motors
Strategy: The company uses SEM to improve its online presence.
Results: 50% increase in website traffic.
Use Case 3: Ministry of Food Processing Industries (Govt. of India)
Strategy: Utilized platforms like Twitter, Facebook, and Instagram to reach youth audiences. Created 8 successful trending activations on Twitter and over 3000 posts created across social media platforms
Results: Generated over 4000 leads, including potential exhibitors, investors, and delegates. Achieved over 100 million impressions through social media.
Conclusion
Search engine marketing is a powerful tool to improve a website’s visibility and increase traffic. It helps to reach the target audience effectively, improve online presence, and grow business by generating more leads.
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Yet, the outcomes they give are not what you want.
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Search Engine Marketing Services : A 360° Digital Marketing Agency for all your advertising needs.
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