The Eyelash Serum Market comprises products containing ingredients like peptides, vitamins and prostaglandins which help strengthen and condition lashes from the roots making them appear fuller and darker naturally. Serums work to prolong the growth phase of the lash hair cycle and produce results within 4-6 weeks of use. The need for eyelash serums arises due to hectic lifestyles, pollution and hormonal changes causing sparse and weak lashes in many individuals.
The Global Eyelash Serum Market is estimated to be valued at US$ 936.3 Mn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024 to 2031. Key Takeaways Key players operating in the Eyelash Serum Market are Grande Cosmetics LLC. , L'Oréal S.A., Skin Research Laboratories , Topix Pharmaceuticals, Inc., e.l.f. Cosmetics, Inc., Shiseido Co.,Ltd., Pacifica Beauty LLC, Athena Cosmetics, Inc., rapidlash, Ardell International Inc., JB LASHES, Replenix, LiLash, Rodan & Fields, Obagi Cosmeceuticals LLC., and Estée Lauder Inc.
Growing awareness about the appearance of eyelashes and rising disposable incomes have increased the Eyelash Serum Market Demand globally. Major companies are also expanding their markets to emerging countries in Asia Pacific and Latin America to tap new revenue streams. Market key trends One of the key trends in the Eyelash Serum Market is the increasing availability of organic and natural serums. Manufacturers are focusing on developing serums containing natural active ingredients like castor oil, coconut oil, peptides from soy, wheat and silk to attract the health-conscious consumer base. Brands are also coming up with new packaging designs and tools like brush-on applicators for easy application of serums at home. Furthermore, the incorporation of advanced technologies like stem cell culture extracts and marine-derived growth factors in formulations is another trend gaining ground to stimulates faster lash growth with regular use.
Porter's Analysis Threat of new entrants: The threat of new entrants is low as Eyelash Serum Market requires huge investments and established distribution channels. Moreover, big players have significant brand loyalty and economies of scale. Bargaining power of buyers: The bargaining power of buyers is high as Eyelash Serum Market has numerous products for customers to choose from different brands. Buyers can easily switch to substitutes if quality is compromised. Bargaining power of suppliers: The bargaining power of Eye Serum Companies is moderate as raw material suppliers have established relationship with major brands. However, presence of many local suppliers prevents price increases. Threat of new substitutes: Threat of new substitutes is high as supplements, eyebrows dyes, castor oil, Vaseline etc. can be used as substitutes for eyelash growth. Cosmetic procedures like eyelash transplant also pose competition. Competitive rivalry: The competitive rivalry is high owing to presence of global brands continually investing in innovation, branding and promotion. Geographical Regions Asia Pacific accounts for the largest share of the global Eyelash Serum Market, both in terms of value and volume. This is attributed to high spending on beauty and personal care products in countries such as China, Japan and South Korea. North America is the second largest market followed by Europe.
In terms of growth, Latin America is projected to witness the highest CAGR during the forecast period. Improving disposable incomes and growing beauty consciousness among women population will fuel the demand for eyelash serums in Brazil, Mexico and Argentina. Africa and Middle East region also offer lucrative opportunities for market players.
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About Author-
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.
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