San Francisco, 31 January 2030: The Report Period Panties Market Size, Share & Trends Analysis Report By Product (Brief, Bikini, Boyshort, Hi-waist), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 - 2030
The global period panties market size is anticipated to reach USD 374.74 million by 2030, expanding at a CAGR of 17.4% from 2023 to 2030, according to a new report by Grand View Research, Inc., The growing awareness regarding menstrual hygiene and increasing demand for eco-friendly products across the globe are the major factors contributing to the industry growth. Additionally, the advancements in the material and technology used in period panties by the manufacturers by launching innovative products further create significant growth opportunities for the market in the coming years.
The COVID-19 outbreak is likely to impact the market for period panties across the globe. Store closures due to lockdown measures have resulted in grim consequences, with sales of period panties from offline channels declining consistently. Majorly, the physical outlets were severely affected due to restrictions, government guidelines, and lockdown situations as consumers were forced to stay at home to avoid the surge in the spread of the disease.
Various manufacturers in the market contribute to the growth by launching new products to meet consumer demands. For instance, in August 2022, Hanes Brands Inc. announced the launch of a line of accessibly-priced period underwear. The brand’s new line of Comfort period underwear is designed to help consumers stay comfortable and confident during periods, even when sleeping, offering premium period protection without the premium period underwear price tag.
The offline distribution channels dominated the market and accounted for a 65.6% share of the global revenue in 2022. These channels' main tactics for boosting sales and foot traffic in any store are a wide selection of products, deals, and discounts that draw in a greater number of customers. Additionally, customers often visit a store to physically inspect the creation, usefulness, and uniqueness of the products as these inspections give them more confidence to purchase the product.
The online distribution channel is expected to witness the fastest growth over the forecast period. The rising popularity of e-commerce channels among manufacturers and high internet penetration have been driving sales through this channel. Moreover, the growing partnerships between manufacturers and retailers for the distribution of period panties further contribute to the market growth. For instance, Thinx Inc. and Walmart partnered in March 2022, to launch the campaign 'Thinx For All' in 558 Walmart stores and Walmart.com.
North America dominated the market for period panties and accounted for a 39.1% share of the global revenue in 2022. Growth in the market is powered by high awareness coupled with high expenditure on menstrual hygiene products, including period panties. Moreover, the significant number of marketing campaigns and awareness programs by various organizations and companies further contribute to market growth.
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The market is mainly driven by the growing awareness regarding menstruation hygiene coupled with various initiatives and programs by organizations. For instance, the collaboration between UNICEF and local governments, communities, and schools for researching and delivering information related to menstruation has encouraged positive hygiene habits to break down social taboos. Moreover, the significant innovations and advanced products launched by manufacturers are further projected to provide ample opportunities for market growth over the coming years. COVID-19 has had a negative impact on the menstrual underwear industry. Store closures due to quarantine and lockdown measures have resulted in grim consequences, with sales decreasing considerably during the COVID-19 pandemic. Additionally, the pandemic disrupted manufacturing as well as sales of period panties across many countries through offline channels owing to social distancing and stay-at-home policies. In addition, the pandemic situation has forced people to spend more judiciously and avoid frivolous purchasing.
Period Panties Market Report Highlights
• By product, briefs led the market and accounted for a 29.3% share of the global revenue in 2022. The rising popularity of period briefs in developed economies among working women contributed to the market growth • By distribution channel, the online segment is expected to witness the fastest growth of 17.1% throughout the forecast period. The increasing availability of a wide range of products from different brands, free delivery, and seasonal discount on e-retailer platforms are among the major reasons driving the segment • Asia Pacific is expected to register the fastest CAGR of 18.0% from 2022 to 2030. The growing women working population coupled with rising awareness regarding menstrual hygiene in India and China further contribute to the market growth
The increase in the demand for comfort and convenience, and the growing inclination towards eco-friendly hygiene products across the globe are the other major factors influencing the growth of the market in the forecast period. Moreover, menstrual underwear is a relatively newer period hygiene product that serves to be an alternative to more traditional products such as pads and tampons. The technology used varies among brands, however generally involves several layers of materials such as polyester, nylon, merino wool, and cotton, geared toward absorbency of blood and wicking moisture from the vulva so the wearer feels dry and comfortable.
Period Panties Market Report Scope
Report Attribute Details Market size value in 2023 USD 117.98 million Revenue forecast in 2030 USD 374.74 million Growth rate CAGR of 17.4% from 2023 to 2030 Base year for estimation 2022 Historical data 2017 - 2021 Forecast period 2023 - 2030
Moreover, the significant working women population across the globe is further projected to provide ample opportunities for market growth. As per the World Bank Data in 2021, females hold a 39.3% share of the labor force across the globe. Period underwear is suitable for working women as it provides comfort and convenience during their work.
Moreover, various manufacturers are launching campaigns and expanding their period knickers' reach to consumers and further contributing to the market growth. For instance, in May 2022, one of the leading period underwear brands Thinx announced the launch of the Moist Panties" campaign aimed at ridding the world of 'moist panties' figuratively and literally, once and for all. Through this campaign, the brand expanded its air collection, offering sweat-wicking, breathable, ultra-thin, micromesh underwear designed for drier, moisture-free days during on and off menstruation.
The increasing adoption of the real-time tracking technology, due to the surging integration of the internet of things (IoT) in the transportation and logistics sector, is one of the major factors fueling the demand for last mile delivery solutions across the globe.
On the other hand, the delivery-partner-centric real-time tracking technology allows businesses to get a holistic view of the efficiency of logistics.Request to Get the Sample Report: https://www.psmarketresearch.com/market-analysis/last-mile-delivery-market/report-sampleThis, in turn, inspires them to become more customer-centric.
The adoption of this technology has propelled the expansion of the e-commerce industry.
It has become imperative for both logistics service providers and e-commerce players to have a well-developed information technology (IT) infrastructure in place for enabling the efficient tracking of transactions and the movement of shipments at all times.
Besides this, the huge funding being provided to last mile delivery start-ups is also fueling the last mile delivery market advancement.Many venture capitalists and investors are making huge investments in start-ups operating in last mile logistics for expanding their businesses.
For example, Lalamove, which is an on-demand logistics provider based in Hong Kong, raised funding worth $300 million in its series D round in 2019 for expanding its operations across Asia-Pacific (APAC).
