The hammock market comprises various products such as camping hammocks, Brazilian hammocks, Mayan hammocks and anti-vector hammocks which offer comfort and relaxation during outdoor activities. Hammocks provide an ergonomic design to evenly distribute body weight for added convenience and support. Hammock stands or straps help to hang the hammock between trees or other structures for usage in gardens, parks or camping trips. The growing popularity of outdoors activities among millennials and rising disposable incomes have boosted the demand for hammocks.
The Global Hammock Market is estimated to be valued at 437.9 Mn in 2024 and is expected to exhibit a CAGR of 5.3% over the forecast period 2024 to 2031. Key Takeaways Key players operating in the hammock market are Vic Firth, ProMark, Zildjian, Ahead, Regal Tip, Los Cabos Drumsticks, Silverfox, Vater, Mapex, Tama, Bam, Drum Workshop (DW), D'Addario, Meinl, Rhythm Tech, Pearl, Balter Mallets, Innovative Percussion, and Baker's Drumsticks.
The increasing participation in outdoor recreational activities, adventure sports and glamping have driven the Hammock Market Demand for durable and comfortable hammocks among consumers. North America holds the largest share in the global hammock market owing to rising popularity of outdoor camping and relaxing activities in countries like United States. Market key players are expanding their product ranges and global footprint to capture more customers. The growing demand for hammocks in emerging economies of Asia Pacific and Latin America due to rising disposable incomes will provide lucrative opportunities to manufacturers. Introduction of innovative features like lightweight and portable designs, insect net attachments and adjustable lengths by major brands has enhanced product quality.
Market key trends One of the key trends gaining traction in the hammock market is the increasing demand for portable and lightweight hammock designs that can be carried during hiking, trekking or travelling. Leading brands have launched portable hammock models weighing less than 2 pounds for added convenience of users. Another trend observed is the introduction of hammocks integrated with insect nets and attachments to prevent bug bites during outdoor usage. Rise in eco-tourism and glamping activities in rural areas have also boosted customized hammock demand for agriculture Tourism.
Porter's Analysis Threat of new entrants: The threat of new entrants into this market is moderate as a result of the existing scale and branding of well-established industry participants. However, entry barriers are relatively low since manufacturing equipment and raw materials required for production are readily available.
Bargaining power of buyers: Buyers have moderate bargaining power in this market due to the availability of substitute products and pricing transparency online. However, brand loyalty factors provide some protection against extreme price competition for leading brands.
Bargaining power of suppliers: Suppliers of raw materials such as cotton, polyester and ropes used in hammock production have low bargaining power due to the availability of alternative supply sources. However, specialized components are produced by a low number of quality suppliers providing some leverage in negotiations.
Threat of new substitutes: The threat of substitutes is moderate as alternative relaxing outdoor accessories exist but none replicate the dual functionality of support and portability offered by hammocks. Innovation in substitute types is moderate.
Competitive rivalry: Competition in the hammock industry is high due to the number of producers and similarity in products. Companies need to differentiate based on brand image, quality, design and pricing to compete effectively.
Geographical regions: North America currently accounts for the largest value share in the global hammock market owing to high outdoor recreation participation rates and strong brands based in the U.S. and Canada.
The Asia Pacific region is forecast to register the fastest growth over the analysis period as rising affluence in populous nations such as China and India increases outdoor leisure spending on recreational products including hammocks. Rapid urbanization is also driving demand for portable hammocks suitable for small outdoor spaces.
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Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.
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Employing the Neck Hammock is very simple because it willn't take very long to set up.
You can use the added instructions to put this up or watch a quick online video clip to observe how readily you can use it.
Those measures comprise:Take out the Neck Hammock in Your packingWrap the ends of this hammock round a door from Your ResidenceShut the doorwaySet down and then put your neck in the hammockEnter to a Cozy position and remain until you're Prepared to get upHowever you typically want to wrap the endings of the hammock round a doorway handle, you may use other parts of the do or to secure it, for example, jamb.
You can also attach it to some nearby railing.
The correct place to make use of depends upon what feels comfortable for your requirements personally.
While some enjoy sitting as near the door as you can others like placing a couple moments apart.
