Mobile phone accessories have become an integral part of everyday lives with the proliferation of smartphones across Malaysia. Accessories such as protective cases, screen guards, power banks, and headphones help enhance the functionality of smartphones and offer protection from damage.
Rising smartphone adoption in the country coupled with frequent iPhone launches and low-cost Android offerings have boosted the Malaysia Mobile Phone Accessories Market. According to latest reports, over 26 million smartphones were sold in Malaysia last year representing a smartphone penetration rate of around 80%.
The Malaysia Mobile Phone Accessories Market is estimated to be valued at USD 2.54 Bn in 2024 and is expected to reach USD 4.02 Bn by 2031, growing at a compound annual growth rate (CAGR) of 6.78% from 2024 to 2031.
Key players operating in the Malaysia Mobile Phone Accessories are Samsung, Xiaomi, OPPO, vivo, Anker, and Spigen. These players account for over 50% share of the market through their diverse product line and strong distribution networks. Key opportunities in the market include developing accessories tailored for gaming phones and foldable devices as their popularity grows. Manufacturers can also focus on Bluetooth accessories like wireless earbuds which continue to gain traction due to the untethered listening experience they provide. The market is witnessing increased global expansion as international brands look to establish local operations and manufacturing units to better serve the demanding Malaysian consumers. Players like Anker have set up local R&D and production facilities to launch customized products at affordable prices.
Market Drivers One of the key drivers for the Malaysia Mobile Phone Accessories Market is the increased smartphone penetration . Over the past few years, smartphone adoption has surged multi-fold in Malaysia driven by falling device prices, extensive 4G network coverage and attractive carrier plans. The average ownership level now stands at around 1.6 devices per person providing a large consumer base for mobile accessories.
Market Restraints The market potentially faces restraints from the increasing adoption of integral device features and developments in wireless technology. Many new phones come equipped with fast charging, water resistance and longer battery life reducing the need for external accessories. Additionally, the emergence of technologies like MagSafe magnetic accessories has lowered compatibility across brands to some extent.
Segment Analysis The Malaysia mobile phone accessories market is dominated by power banks sub segment as majority of mobile users prefer carrying additional battery packs while travelling or in office/college due to lack of charging ports. The power banks sub segment holds around 35% of the market share owing to rising adoption of smartphones and increasing usage of apps/games draining phone batteries at faster rates. Memory cards sub segment is another major segment accounting for 25% share due to massive storage requirements of high resolution photos/videos captured on modern mobile cameras. Headphones segment has also witnessed significant growth over past year and holds 15% share driven by entertainment and gaming needs of users and launch of Bluetooth audio devices.
Global Analysis The Asia Pacific region dominates the global mobile phone accessories market and Malaysia represents one of the fastest growing markets in Southeast Asia. Factors such as youth population, rising disposable incomes, smartphone proliferation and abundant availability of low cost Chinese brands have been driving market growth in Malaysia. The country holds around 8% share of overall APAC mobile phone accessories market currently.China accounts for the largest share currently but Malaysia is anticipated to witness strongest growth and might overtake other Southeast Asian countries to become second largest market in APAC region over next 5 years.
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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)
