The Global Sustainable Fashion Market is growing rapidly due to increasing consumer awareness towards eco-friendly apparel and textiles. Sustainable fashion refers to clothing produced using environmentally-friendly and socially-responsible business practices like organic materials, fair trade employment, green manufacturing etc. Sustainable fabrics like organic cotton, lyocell, modal, Tencel and linen are becoming popular choices among fashion brands and retailers. These fabrics are either bio-based or produced using less harmful chemicals and minimal water consumption during manufacturing. Sustainable clothes are also durable and can last longer through multiple washes with minimal fabric degradation.
Global Sustainable Fashion Market size was valued at US$ 7.80 Billion in 2023 and is expected to reach US$ 33.05 Billion by 2030, growing at a compound annual growth rate (CAGR) of 22.9% from 2023 to 2030.
Factors like rising health and sustainability concerns among millennials, growing government regulations on textile pollution and initiatives like EU Green Deal are major demand drivers in this industry.
Key Takeaways
Key players operating in the Global Sustainable Fashion Market H&M, Inditex (Zara), Gap Inc., Kering (Gucci), Nike, Adidas, Levi Strauss & Co., VF Corporation, Fast Retailing (Uniqlo), Prada, Burberry, Hermés, Ralph Lauren, PUMA, Under Armour, Lululemon, Eileen Fisher, Patagonia, Stella McCartney, Everlane
The Global Sustainable Fashion Market Demand is rising as growing health awareness and changing consumer attitudes towards eco-friendly lifestyles drive the demand for sustainable apparel. These fabrics, free from harmful chemicals, are perceived as better for the skin.
Major fashion brands and retailers are expanding their sustainable product lines and investing in green production facilities to meet the rising international demand. The sustainable fashion market is expected to witness highest growth in European and North American regions due to stricter environmental regulations.
Market Key Trends
One of the major trends driving the Global Sustainable Fashion Market is the increasing demand for plastic bottle yarn. Plastic bottle yarn is recycled plastic from used PET bottles which are shredded, melted and spun into fibers that can be knitted or woven into fabrics. Brands like H&M, Adidas etc are widely using plastic bottle yarn to manufacture sustainable apparel and footwear collections. This eco-friendly material provides brands an efficient way to reduce plastic waste while producing stylish clothing with minimized environmental footprint.
Porter’s Analysis
Threat of new entrants: The threat of new entrants in the sustainable fashion market is moderate to high. While it takes substantial investment and expertise to enter this market, the demand is rapidly growing which provides attractive opportunities.
Bargaining power of buyers: The bargaining power of buyers in the sustainable fashion market is high. Buyers have many options to choose from in terms of brands, types of clothes, and can easily switch if not satisfied with sustainability, quality or pricing of a particular brand.
Bargaining power of suppliers: The bargaining power of suppliers is moderate in the sustainable fashion market. While a few material suppliers operate at global scale, for most unique sustainable materials, suppliers wield some control over prices since finding alternatives requires a change in design or material.
Threat of new substitutes: The threat of new substitutes in the sustainable fashion market is moderate. Switching to alternatives needing new manufacturing capabilities or material sourcing takes time, money and impact consumer choices. However, startups constantly explore newer sustainable substitutes.
Competitive rivalry: The competitive rivalry in the sustainable fashion market is intense due to presence of many small as well as large established fashion brands.
Geographical Regions
Europe accounts for the largest share in the global sustainable fashion market in terms of value. Countries like Sweden, Italy, Netherlands are leaders in sustainable fashion owing to growing awareness and pioneering brands. The rising ethical consciousness of consumers has boosted adoption of sustainable fashion in these regions.
North America has emerged as the fastest growing regional market for sustainable fashion driven by increasing concerns over environmental and social impact of fashion industry. Presence of major sustainable fashion retailers and strong promotional initiatives have accelerated the market growth in U.S and Canada.
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