The global digital marketing software market size is expected to reach USD 264.15 billion by 2030, registering a CAGR of 19.4% from 2023 to 2030, according to a new study conducted by Grand View Research, Inc. A growing focus on expanding customer reach globally and the quick digitization of many corporate sectors are driving the growth of the digital marketing software market. As the Internet, smartphones, social networking sites, and online marketing software become more widespread, and businesses increasingly use digital marketing strategies to study consumer behavior. Additionally, COVID-19 has benefited the sales of digital marketing products. During the COVID-19 pandemic, companies opt for digital marketing software to promote and market their products to a wider audience.
Digital Marketing Software Market Report Highlights
- The adoption of marketing automation software is anticipated to gain traction over the forecast period it is widely used by marketing departments to effectively market their products on multiple online channels, such as websites, email, and social media, and to automate repetitive tasks.
- The managed services segment is anticipated to register the highest CAGR from 2023 - 2030. The increasing need for cloud-based managed services and the growing dependence of organizations on IT assets to improve their business productivity are the major factors contributing to the growth of the managed services segment.
- The cloud segment is expected to register significant growth over the forecast period as it helps businesses in improving cost structures and setting up a control center to monitor, arrange, and coordinate various components of their digital marketing campaign.
- The SMEs segment is anticipated to register the highest CAGR from 2022 - 2030owing to the increasing role of government authorities in the provision of capital to small & medium enterprises for embracing digitization is anticipated to propel the growth of the segment.
- Asia Pacific is anticipated to register the highest growth rate over the forecast period, owing to the increasing popularity of social media and the rising preference for e-commerce and m-commerce, particularly in emerging economies, such as India, Indonesia, and Thailand, among others.
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The digital marketing software market has been evolving continuously in line with technological advances and the changing needs of the incumbents of various end-use industries and industry verticals, especially small and medium enterprises. Several vendors are striking strategic partnerships with end users, helping them strengthen their digital marketing activities. For instance, in April 2021, Adobe Inc. partnered with FedEx to increase e-commerce innovation. Integrating ShopRunner (an e-commerce platform and a subsidiary of FedEx Services) with Adobe Commerce is a multi-year initiative. It added benefit to Adobe merchants as they can use FedEx's Digital and Physical Networks to support e-commerce growth.
Vendors are launching new cloud solutions and services to increase their market position and improve their existing offerings. For instance, in August 2021, International Business Machine Corporation collaborated with Silverpop, a cloud-based digital marketing platform provider, to create digital marketing software. The two companies collaborated to build customer profiles for their clients based on their demographics, buying history, interests, time, location, and devices used to shop by creating multichannel marketing campaigns and connecting them to other data sources. Thus, this is expected to drive market growth.
List of Key Players in the Digital Marketing Software Market
- Adobe, Inc.
- Hewlett Packard Enterprise Company
- Hubspot, Inc.
- International Business Machines Corporation
- Marketo, Inc.
- Microsoft Corporation
- Oracle Corporation
- com, Inc.
- SAP SE
- SAS Institute, Inc.
We have segmented the global digital marketing software market based on solution, service, deployment, enterprise size, end use, and region.
Digital Marketing Solution Outlook (Revenue, USD Million; 2018 - 2030)
- CRM Software
- Email Marketing
- Social Media
- Search Marketing
- Content Management
- Marketing Automation
- Campaign Management
- Others
Digital Marketing Software Service Outlook (Revenue, USD Million; 2018 - 2030)
- Professional Services
- Managed Services
Digital Marketing Software Deployment Outlook (Revenue, USD Million; 2018 - 2030)
- Cloud
- On-premise
Digital Marketing Software Enterprise Size Outlook (Revenue, USD Million; 2018 - 2030)
- Large Enterprises
- Small & Medium Enterprises (SMEs)
Digital Marketing Software End Use Outlook (Revenue, USD Million; 2018 - 2030)
- Automotive
- BFSI
- Education
- Government
- Healthcare
- Manufacturing
- Media & Entertainment
- Others
Digital Marketing Software Regional Outlook (Revenue, USD Million; 2018 - 2030)
Research Methodology
We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.
About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
Contact:
Grand View Research, Inc.
Phone: 1-415-349-0058
Toll-Free: 1-888-202-9519
Email: sales@grandviewresearch.com
Web: grandviewresearch.com
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Smart, the independent ad tech platform, announced a new partnership with Publica, a leading Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector.
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This partnership offers digital advertising buyers and the CTV publishing community a scaled, independent solution where transparency and privacy are paramount.
Publica’s CTV premium publisher clients will now gain direct access to Smart’s global demand pipeline, while Smart’s demand-side partners will have greater access to a broader array of premium CTV inventory through a direct, unified auction.
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