Jumboking taps Bengaluru as the next big market after Mumbai and Delhi

Originally a Mumbai brand, Jumboking launched in the Delhi market in November 2021 and has 43 stores across the city. Having found favor with the city’s bustling commuters, the store count in Delhi is set to rise 58% in this calendar year.

The success in Delhi was followed by the launch of the Hyderabad market in 2023. India’s 6th largest city with a population of almost 11 million people, Hyderabad ramped up to eight stores. Most recently, 2024 saw Bengaluru being tapped as a new market.

The 3rd largest city in India with a population of 14 million people, the inaugural store was set up at 9th Main, 16th Cross, Sector 6, HSR Layout, Bangalore, a hub for IT professionals. Both cities are expanding further, building infrastructure and offering a home to many young working professionals.

Dheeraj Gupta, founder Jumboking, said, “The year 2024 will see Jumboking doubling its store count in the south of India. We believe that there is a true globality of habits, developing across the length and breadth of the country; a sameness within the vast cultural differences that define us.”

Jumboking has been committed to building a world-class franchise system that prioritizes ‘franchise success first!’  The brand, which has grown largely by word of mouth, has seen 7x growth since its repositioning to burgers in 2017, despite two years of COVID where all retail had to go into hibernation.  It leverages technology to propel its loyalty program called ‘JK Burger Rewards’, which has the highest redemption rate in the QSR industry, and internal control systems. It has delivery tie-ups with Swiggy and Zomato to service out-of-store orders and also runs the JK University to train staff to fuel its expansion program.

Source:

 https://mediabrief.com/jumboking-taps-bengaluru-as-the-next-big-market-after-mumbai-and-delhi/