The sun care industry in the United States is well-established and highly competitive, driven by growing consumer demand for products that protect against UV radiation and sun damage. In 2022, the market was valued at USD 2.46 billion and is expected to expand to USD 3.79 billion by 2030, with a projected compound annual growth rate (CAGR) of 5.54% from 2023 to 2030. Key factors fueling market growth include increasing awareness of UV-related skin damage, rising cases of skin cancer, and the growing preference for multifunctional sun care products.
The market is categorized into three primary segments: sun protection, after-sun care, and tanning products. Among these, sun protection products hold the largest share and are expected to maintain dominance as awareness of UV-induced skin damage continues to rise.
A major growth driver is the integration of active ingredients traditionally used in high-end facial care into sunscreen formulations. These ingredients help enhance skin resilience against UV rays and strengthen natural defense mechanisms.
Additionally, the demand for organic sun care products is increasing as consumers prioritize health-conscious choices and seek to avoid synthetic chemicals. Rising disposable income and improved living standards among middle-class working individuals in the U.S. are also expected to contribute to market expansion.
Leading companies are actively improving the quality and accessibility of sun care products. For example, in February 2022, Beiersdorf established an innovation center in the U.S. to drive advancements in sun care and over-the-counter (OTC) therapeutic products.
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Growing Awareness of UV Radiation Risks
One of the key market drivers is the heightened awareness of UV radiation’s harmful effects. Excessive sun exposure can lead to sunburn, premature aging, and an increased risk of skin cancer. According to the U.S. Environmental Protection Agency, melanoma—one of the deadliest forms of skin cancer—is becoming more common among individuals aged 15-29. Though melanoma accounts for only 3% of skin cancer cases, it causes over 75% of skin cancer-related fatalities.
As public knowledge about these risks grows, more people are incorporating sun protection into their daily routines rather than limiting sunscreen use to beach outings. This shift in behavior is driving demand for sun care products that provide reliable UV protection.
Rising Popularity of Outdoor Activities
The increasing participation in outdoor recreational activities has further boosted the sun care market. Data from the Outdoor Industry Association shows that in 2021, a record-breaking 164.2 million Americans (or 54% of those aged six and older) engaged in outdoor activities at least once, marking a 2.2% increase from previous years. The most significant growth was observed among individuals aged 65 and older, with a 16.9% rise in participation since the start of the COVID-19 pandemic.
With more people engaging in outdoor activities—particularly at beaches, parks, and sports events—there is a growing demand for convenient and effective sun protection solutions. This trend has prompted companies to introduce innovative sunscreen formulations. For example, in February 2023, the U.S.-based brand Larkly launched a mineral-based powder sunscreen, offering a portable and easy-to-use sun protection alternative.
Growing Demand for Multifunctional Sun Care Products
The rising preference for multifunctional sun care products is another key driver of market growth. Consumers are increasingly seeking products that provide multiple benefits beyond sun protection, such as hydration, anti-aging effects, and skin tone correction. Many sunscreens now incorporate moisturizing agents, antioxidants, and tinted formulas to offer comprehensive skincare solutions.
A notable example of this trend is the launch of Supergoop!’s Daily Dose Bioretinol + Mineral SPF 40 in December 2022. This product combines mineral sunscreen with bioretinol to protect against UV damage while simultaneously addressing fine lines and wrinkles, providing consumers with an all-in-one skincare solution.
Impact of COVID-19
The COVID-19 pandemic had a mixed impact on the U.S. sun care market. In the initial stages of the pandemic, lockdowns and travel restrictions led to reduced demand for sun protection products as outdoor activities declined. However, as people began spending more time outside engaging in activities like hiking, biking, and gardening, sun care product sales rebounded.
Additionally, the pandemic heightened consumer awareness of personal health and hygiene, leading to increased interest in skincare and sun protection. Many consumers now prioritize sun care as an essential part of their daily routine, further driving market demand.
Report Scope
The “United States Sun Care Market Assessment, Opportunities, and Forecast, 2016-2030F” by Markets and Data provides an in-depth analysis of the U.S. sun care industry, market dynamics, and future opportunities. The report includes market size projections, key trends, regulatory insights, and competitive landscape evaluations. It also profiles major industry players, detailing their market share, business strategies, and competitive positioning.
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