The Rise of Digital Payments: How WhatsApp’s Expansion is Shaping India’s Financial Landscape

Financial inclusion in SMEs is a topic of discussion for European governments, financial institutions, banking representatives, and small business associations.

Everyone recognizes that SMEs are an important part of the region’s economy and agree that initiating and improving access to funding is a priority.However, conversations with SMEs and service providers make it clear that this definition of financial inclusion is very narrow.

The availability of financing and funding has certainly increased over the past few years, but this success — although valuable and necessary — can often mask dissatisfaction with the financial services available to SMEs.As per SMB gauges referred to in the examination, computerized installment acknowledgment costs 57 percent not exactly other installment types like money, checks, and SMBs for cash orders.

Although corona vaccines are readily available on the market, it is worth noting that more than four in five SMEs prefer their customers to contactless payment methods.Let us understand what these payments are actually.An e-payment account offers another approach to send and get cash on the web.

More and more people are using e-payment companies because they can make it easy to transfer money and make purchases.There are two main ways in which e-payment accounts work.Pay into your e-Money account using a payment card.Link your e-money account to your payment card.Contactless paymentsContactless payment allows you to pay for goods with your credit or debit card without having to enter your PIN.

All you have to do is wave your card directly at the yellow contactless payment card reader — or tap your card on the reader.

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These companies are adding more colors to the canvas of corporate as well as traditional events with their breakthrough enactments and exemplary expertise.

However, these professionals are treading the extra mile in keeping up with times thereby, unlocking ‘avenues untouched’ and ‘memories unforgettable’.

They are laying the foundation of a platform showcasing socially responsible events and environmental sustainability with utmost excellence.The new-age trends in the exhibition and event management space are transforming the way an event lifecycle is approached and executed.

As social media and mobile communication are taking the center stage, it is becoming an essential part of event lifecycles alongside rolling out solutions for the betterment of the masses.

They are mastering this art of interaction by out-of-the-box event promotion strategies, exquisite personalization, and cutting-edge engagement agendas.Recognizing such professionals that are revolutionizing the Exhibition and Event Management space and keeping innovation on their radar by staying up-to-speed with the developments, we have come up with this special edition of "Most Promising Exhibition and Event Management Companies".

It will help you to walk through a list of experts embracing a multi-disciplinary approach and covering a range of relevant issues in its sector.On the Cover of the issue is Jaipur Jewellery Show (JJS), also popularly known as the December Show was in its 16th edition, this December.

According to PayNXT360’s Q4 2020 Global Gift Card Survey, integrating gift card into mobile apps is expected to record increased investment over the next 4-8 quarters.

Leading retailers are focusing on creating a digital gift card program that can help them to increase traffic, boost sales and cultivate brand loyalty.

Given the increasing self-use, retailers need to start viewing gift card as payment tool and enhance the value proposition with loyalty programs and option to reload.In addition, mobile wallet providers are also offering various cashback offers on purchase of gift cards on their mobile application.

All these factors along with convenience are driving the growth of mobile gift cards.Globally, the adoption of gift cards has seen a steady increase over the years.

The growth in adoption of gift cards is due to increase in use of gift cards for self-gifting, supported by discounts offered by retailer; as well as growth in online shopping.

Moreover, customers are becoming more cautious about their spending due to the economic slowdown - as an effect of the COVID-19.

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