Magento 2 Google Tag Manager extension makes tracking your website easy and effective. Through this extension, you can integrate Google Analytics, Facebook Pixel, and other marketing tools with your website without coding. Magento 2 Google Tag Manager extension not only improves tracking and data collection but also helps you manage marketing campaigns.
Let us know about some special features of the Magento 2 Google Tag Manager extension:
1. Adding tags without coding
The biggest advantage of Magento 2 Google Tag Manager is that you can use it without coding. Usually, adding tags to your website requires the help of a developer, but the GTM extension allows you to integrate tags directly into your website. Whether it is Google Analytics, Facebook Pixel, or Google Ads Conversion Tracking, you can easily add all the tags and make your site's tracking accurate. This saves time and makes work easier.
2. Event Tracking
Magento 2 Google Tag Manager extension allows you to track various events happening on your website. For example, you can track which product is viewed the most, how many users add to the cart, or how many users take steps in the checkout process. This event tracking works with Google Analytics and other marketing tools, giving you accurate data and allowing you to improve your website strategies.
3. Setting up custom tags and triggers
With Magento 2 Google Tag Manager, you can also set up custom tags and triggers. If you have a specific tracking requirement, such as a visit to a particular page or a click on a specific button, you can track it. This gives you very detailed and personalized data that you can incorporate into your marketing strategies. For example, if you want to know whether customers are clicking on a particular offer, you can track that click.
4. Smart Data and Analytics
Magento 2 GTM lets you collect smart data that helps you grow your business. The data collected by GTM is available to you in real time, allowing you to change your strategies immediately. For example, if you see that a particular product page is getting more visits but not maximum sales, you can take immediate steps to improve it. This improves your website performance and helps you understand your users’ behavior.
5. Perfectly Organized Tracking
Another great advantage of the Magento 2 Google Tag Manager extension is that it makes your tracking completely organized and systematic. All tags, triggers, and variables are kept in one place, making them very easy to manage. If you ever need to change a tag, you can do it easily, and you don’t have to make any changes to the code. This system makes your website cleaner and tracking more accurate.
Conclusion:
Magento 2 Google Tag Manager extension makes your website tracking process easier and more organized. It allows you to add various tags, track events, and collect smart data without coding. Additionally, custom tags and triggers can help you gain specific insights and make your marketing strategies more effective. If you want to improve your website data and tracking, this Magento 2 extension may be a great choice for you.
