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Metadata.io, the autonomous demand generation company, today announced it was named in the top leadership position in the G2 Summer 2020 Grid® Report for Account-Based Advertising Software.This continues the recent accolades for the company, moving up since last year’s report and being named in several Summer 2020 reports as a leader or high performer.

The top score is sourced from actual customer feedback and includes: estimated ROI, meets requirements, user adoption and likelihood to recommend.Metadata was named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence.

Metadata.io received the highest Satisfaction score among products in Account-Based Advertising.

99% of users rated it 4 or 5 stars, 99% of users believe it is headed in the right direction, and users said they would be likely to recommend Metadata.io at a rate of 93%.

Additionally, Metadata customers noted that they achieved positive ROI within just seven months compared to 12 – 31 months from competing platforms and the industry average of 16 months.

Metadata is also in the Marketing Account Intelligence, Account-Based Analytics, and Account-Based Orchestration Platforms categories.“Our customers are using Metadata to drive change in the industry, embracing autonomous software technologies to improve the way they execute their demand generation and ABM programs and leveraging technology to pinpoint audiences that are most likely to buy through scaled experimentation,“ Jason Widup, VP Marketing, Metadata.

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How come?For one thing, one useful purpose email still serves is identity verification.

With phishing on the rise, there’s no saying what the extent of the disaster would be if it were otherwise.Albeit other services have taken over some of the functions of the original email, many others (alongside new ones) are going strong.

Here are some facts why email still matters in 2019.2019 Email StatisticsListed below (in no particular order of appearance) are some of the most stunning stats the email service has scored so far in 2019, in terms of marketing campaigns:   30 percent of marketers claim email marketing generates the highest ROI66 percent of marketers personalize email campaigns64 percent of marketers use mobile-optimized designs for email campaigns67 percent of marketers use big data for personalization65 percent of marketers say dynamic email content is crucial to personalization77 percent of marketers use email services to send personalized content to subscribers61 percent of consumers prefer brands contacting them via emailWhat About Spam?Whenever someone mentions benefits of email, someone else says “what about spam messages”?

Seriously, those are not exclusive to emails; SMS messages are even more annoying, given that they are impossible to avoid unless you unsubscribe.

The term was widely used in MUDs (multiplayer real-time virtual world), which predate the email service.

Also, electronic messages are accessible across all devices.As for the latter, emails are more frequently being accessed via mobile devices, which is not surprising in the slightest.