AdTech Market Industry Outlook, Size, Growth Factors, and Forecast To, 2029

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AdTech Market Industry Outlook, Size, Growth Factors, and Forecast To, 2029

Comprehensive Description of the AdTech Market :

The comprehensive market research report on the “AdTech Market” is curated by MMR, meticulously considering market dynamics suitable for various businesses operating within this sector. The AdTech market is experiencing rapid growth and is projected to continue this trajectory with a specified CAGR within the forecast period. MMR’s report comprises both qualitative and quantitative analyses, facilitating a thorough examination of constraints, opportunities, and challenges. These insights are invaluable for scaling businesses and gaining a deeper understanding of industry nuances.

Beyond offering essential analyses for businesses, the MMR report elucidates the work chain, market analytics, regional market potential, crucial focal points, and historical data. This holistic approach empowers investors and buyers to make well-informed decisions with minimized risk.

The AdTech Market Growth Estimate:

The Global AdTech Market size was valued at USD 530.2 Billion in 2022 and the total AdTech Market revenue is expected to grow at a CAGR of 13.5 % from 2023 to 2029, reaching nearly USD 1286.50 Billion.

To gain further understanding of this research, please consult:

AdTech Market Extension:

This report serves as the ultimate compass for business development, providing an in-depth understanding of the industry landscape. Whether you’re an investor, entrepreneur, or aspiring to venture into this field, the report equips you with comprehensive insights.

Analytical Tools:

Utilizing esteemed methodologies like SWOT and PESTLE analysis, the report examines political, social-cultural, economic, technological, and environmental impacts. It aids in strategic planning and management, offering a nuanced understanding of market dynamics.

Data Presentation:

Designed for accessibility, the report presents up-to-date market data through graphical and tabular representations, ensuring clarity and ease of comprehension.

AdTech Market Segmentation Strategies:

by Solution

Demand-side Platforms (DSPs)Supply-side Platforms (SSPs)Ad NetworksData Management Platforms (DMPs)Others

by Advertising Type

Programmatic AdvertisingSearch AdvertisingDisplay AdvertisingMobile AdvertisingNative AdvertisingOthers

by Enterprise Size

Small And Medium Enterprise (SME)Large Enterprise

by Platform

MobileWebOther

by Industry Vertical

Media & EntertainmentBFSIIT & TelecomOthers

Get in touch with an analyst to personalize your report:https://www.maximizemarketresearch.com/request-sample/221697/

AdTech Market Location-Based Analysis :

Acknowledging the anticipated rapid growth of the AdTech market, the MMR report is structured to accommodate this dynamism with a comprehensive regional market analysis.

The regional market analysis delves into the potential of specific regions within the industry, offering detailed insights into traditional business practices, regional opportunities, trading chains, challenges, and more.

This report serves as an indispensable guide for new industry entrants, providing essential insights into regional market competition, challenges, advantages, enabling them to devise strategies and plans accordingly.

The Major Players in the AdTech Market:

1. Google2. Facebook3. Amazon4. Adobe5. The Trade Desk6. Criteo7. Sizmek8. PubMatic9. Rubicon Project10. AdRoll11. MediaMath12. Tremor Video13. InMobi14. Taboola15. Outbrain16. SpotX17. Quantcast

Go Over The Research Report’s Summary To Learn More About The Market Analysis :https://www.maximizemarketresearch.com/request-sample/221697/

Chapter Heading : AdTech Sector

Part 01: Executive Summary

Part 02: Scope of the AdTech Market Report

Part 03: AdTech Market Landscape

Part 04: AdTech Market Sizing

Part 05: AdTech Market Segmentation by Type

Part 06: Five Forces Analysis

Part 07: Customer Landscape

Part 08: Geographic Landscape

Part 09: Decision Framework

Part 10: Drivers and Challenges

Part 11: Market Trends

Part 12: Vendor Landscape

Part 13: Vendor Analysis

Major products:

Market Share, Size, and Revenue Forecast
Market Dynamics: Growth drivers, Restraints, Investment Opportunities, and key trends
Market Segmentation: Detailed analysis by AdTech Market
Landscape: Leading key players and other prominent entities.

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Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

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How Connected TV Advertising Grabbing More Consumers?

Jyoti Waghmare 2025-04-15

Connected TV (CTV) advertising is emerging as a driving force in the adtech industry, set to outpace mobile advertising in the coming years. Through these features, CTV ads capture viewer’s attention, leading to direct engagement and higher conversion rates. Consumers now prefer on-demand streaming services instead of traditional cable TCV subscriptios, encouraging advertisers to focus on CTV advertising to attain greater audience reach. This highlights the rise of CTV adoption among the US population, anticipating growth opportunities for CTV advertising. Companies are recognizing the potential of CTV ads to engage new audiences, increase engagement levels, and drive higher lifetime value.

Global Scented Candle Market to Grow at a Surprising Growth USD 947.78 million during by 2029, Market Segmentation, Size, Share, Trend, and Projected Future

virat patil 2022-09-22

78 million during by 2029, Market Segmentation, Size, Share, Trend, and Projected FutureGlobal Chipboard Packaging Market Size, Opportunities, Trends & Forecast. dbmr=global-chipboard-packaging-market Global Chipboard Packaging Market Industry Country-Level Industry AnalysisThe country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Some of the major players operating in the Global Chipboard Packaging Marketare:Grain Corp (Australia)Malteurop (France)Rahr Corporation (U. (India)DSM (Netherlands)Access Full Report : https://www. com

Global Crane Markets Robust Growth

Aarkstore Enterprise 2019-05-28

Global Crane Market is projected to display a robust growth represented by a CAGR of 2.47% during 2018-2023.

Fixed cranes segment has more market share and is expected to continue the leadership in the forecast period on the back of growing infrastructure & real estate industry globally coupled with growing shipyards & freight business in major countries of the world,.

Amongst the regions, Asia Pacific accounts for the largest regional share in the global crane market in 2018.

Key factors driving the robust Asia Pacific market is the increasing commercial and industrial activities with growing demanding for infrastructure development.

The report has covered and analyzed the potential of Global Crane Market and provides statistics and information on market size, shares and growth factors.

The report intends to provide cutting-edge market intelligence and help decision makers take sound investment evaluation.

AdTech Market 2024 - Growth by Regional Segments, Upcoming Business Strategies, Industry Revenue And Forecast by 2033

sai tbrc 2024-05-27

The growth in the historic period can be attributed to digital advertising growth, targeted advertising, data analytics and insights, programmatic advertising, mobile advertising surge. The adtech market size is expected to see rapid growth in the next few years. The regions covered in the adtech market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, AfricaIntrigued to explore the contents? Key Industry PlayersMajor companies operating in the ad-tech market are adopting a strategic partnership approach, aiming to enhance advertising solutions. The adtech market report table of contents includes:1.

Cosmetic Surgery Market Size, Share, Future Growth Prospects and Forecast 2029.

mayuri kathade 2023-02-03

Maximize Market Research report explains how to do in-depth research on the global Cosmetic Surgery market and develop conclusions about the market's future growth factors. com/request-sample/148553Cosmetic Surgery Market Segmentation:Based on Procedure, the Cosmetic Surgery Market is segmented into Surgical and Non-Surgical. com/request-sample/148553Impact of COVID-19 on the Cosmetic Surgery Market:The impact of COVID-19 on the market is thoroughly studied in the Cosmetic Surgery market research. What are the market possibilities and threats in the global Cosmetic Surgery industry for Cosmetic Surgery providers? com/market-report/global-therapeutic-drug-monitoring-market/81715/

Life Science Analytics Market Size, Growth Opportunity Assessment And Forecast 2029

krajput 2023-02-06

com/request-sample/6273 Market Scope:The Life Science Analytics market Growth study offers analyses of the top end users in the Life Science Analytics Market Share along with yearly projections through 2029. COVID-19 Impact Analysis on Life Science Analytics Market:The research details the overall impact of COVID-19 on the Life Science Analytics Market Growth by providing a micro- and macroeconomic analysis. Key Questions answered in the Life Science Analytics Market Report are:What is the function of Life Science Analytics Product? What is the predicted revenue generation of the Life Science Analytics market size? Who are the major market giants operating in the Life Science Analytics market Product?

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Non-Small Cell Lung Cancer Market Analysis, Market Share, Market Research Report, Leading Companies

Ankit Nigam 2020-10-23

According to the estimates, the highest contribution in the market size of NSCLC is from the United States followed by Japan, Germany, and the UK.One of the most exciting developments in lung cancer medicine is the introduction of targeted treatments.

The disease epidemiology included in the report provides historical as well as forecasted Non-Small Cell Lung Cancer epidemiology, which is segmented as Total Incident cases of NSCLC patients, Total Incident cases of NSCLC patients by Histology, Total Diagnosed cases of NSCLC patients by Stages, Total NSCLC cases of patients by Genetic mutation/Biomarkers, and Total Treated Cases of NSCLC patients by Line of Therapies scenario of NSCLC in the 7MM.

Click here to know more on Non-Small Cell Lung Cancer pipeline NSCLC report encloses the detailed analysis of Non-Small Cell Lung Cancer marketed drugs and late stage (Phase-III and Phase-II) pipeline drugs.The therapies that are approved for the NSCLC treatment are Rozlytrek (Entrectinib), Imfinzi (Durvalumab), Opdivo (Nivolumab), Tecentriq (Atezolizumab), Keytruda (Pembrolizumab), Tafinlar (Dabrafenib) in combination with Mekinist (Trametinib), Tagrisso (osimertinib), Lorbrena/Lorviqua (Lorlatinib), Vizimpro (Dacomitinib), Alunbrig (Brigatinib), Alecensa (Alectinib), Vitrakvi (Larotrectinib), Portrazza (Necitumumab) along with many more.Drugs covered in the report are:-There are several key players robustly involved in developing potential products such asNazartinib (EGF816)Capmatinib (INC280)Tepmetko (tepotinib)MerestinibJNJ-61186372 (JNJ-6372)Vemurafenib Plus CobimetinibX-396 (Ensartinib)Tedopi (OSE2101)Selpercatinib (LY3527723/ LOXO-292)SAR408701Braftovi (encorafinib) + Mektovi (binimetinib)PADCEV (enfortumab vedotin/ASG-22ME)Pralsetinib (BLU-667)TAK-788: Canakinumab (ACZ885)Avelumab (Bavencio)Veliparib (ABT-888): Sitravatinib (MGCD516)TesevatinibRomiplostim: CabozantinibSym015AMG 510INCMGA00012 (MGA012)Libtayo (Cemiplimab)BavituximabM7824 (Bintrafusp alfa)And many othersKey Players covered in the report are:-Novartis PharmaceuticalsMerck KGaAEli Lilly and CompanyJanssen Research & DevelopmentHoffmann-La RocheXcoveryBeyondSpring PharmaceuticalsOSE ImmunotherapeuticsSanofiPfizerAstellas PharmaSeattle GeneticsBlueprint Medicines CorporationTakedaAbbVieKadmon CorporationAmgenSymphogenRegeneron PharmaceuticalsPeregrine PharmaceuticalsAvid BioservicesGlaxoSmithKlineAnd many othersThe report includes provides in depth analysis historical and forecasted Market Share (%) Distribution of NSCLC, Market Share (%) Distribution of NSCLC by Mutations/Biomarkers, Total Market Size of PD-L1 NSCLC, Total Market Size of BRAF NSCLC, Total Market Size of c-Met, Total Market Size of EGFR, Total Market Size of ALK as well.Market DriverMarket Barrier The reasons for buying this report:The report proffers an overview of pathophysiology, various diagnostic approaches and NSCLC treatment algorithm, including detailed chapters for marketed products and emerging therapies.Historical and forecasted Non-Small Cell Lung Cancer epidemiology in 7MM covering the United States, EU5 (Germany, France, Italy, Spain, and the United Kingdom), and Japan from 2017-2030.Detailed historical and forecasted NSCLC market covering the United States, EU5 and Japan from 2017-2030.Pipeline analysis across different stages of development (Phase III and Phase II), different emerging trends and comparative analysis of pipeline products with comprehensive clinical profiles, key cross-competition, launch date along with product development activities.Detailed Non-Small Cell Lung Cancer market size by therapies, covering the United States, EU5 and Japan from 2017-2030.Reimbursement scenario and Key Opinion Leader Views Table of ContentsKey InsightsExecutive Summary of NSCLCSWOT Analysis of NSCLCNSCLC: Market Overview at a Glance4.1.

Total Market size of NSCLC in JapanALK-Mutation—Market Size21.1.

Report MethodologyDelveInsight CapabilitiesDisclaimerAbout DelveInsight Request a Webex Demo to get a walk-through of the report: https://www.delveinsight.com/sample-request/non-small-cell-lung-cancer-marketRelated Reports:Non-Small Cell Lung Cancer Epidemiology Forecast to 2030Non-Small Cell Lung Cancer Global API Manufacturers, Marketed and Phase III Drugs Landscape, 2020Non-Small Cell Lung Cancer Pipeline Insights, 2020About DelveInsightDelveInsight is a premier Business Consulting and Market Research firm, focused exclusively on the life science segment.

Enterprise Key Management Market Size | Trends and Share Till 2022

anjali varma 2018-09-26

Global Enterprise Key Management Market is expected to reach USD 3.61 billion by 2025. Numerous encryption key management standards include Organization for the Advancement of Structured Information Standards (OASIS) and Key Management Interoperability Protocol (KMIP).

The Enterprise Key Management Market is estimated to grow at a significant CAGR over the forecast period as the scope and its applications are rising enormously across the globe.

Rising need to exploit operational efficiency and security, and growing data security anxiety are documented as major factors of Enterprise Key Management Market that are estimated to enhance the growth in the years to come.

However, lack of awareness regarding enterprise key management among organizations mainly in SMEs is a factor that may restrain overall market growth in coming years.

Services and solutions are the components that could be explored in Enterprise Key Management in the forecast period.

What Is Heavy Duty Conveyor Belts Industry Know How It Will Take Manufacturing and Construction to Next Level Benchmark during Forecast Period 2018-2023

imane aya 2019-01-23

arcognizance.com Covers Global Heavy Duty Conveyor Belts Market With Attractive Market Opportunities To Grow At A Significant Rate Throughout The Forecast Period: Competition Status, Emerging Trends, Growth Factors, Value Chain 2025

The global Heavy Duty Conveyor Belts Market report by wide-ranging study of the Heavy Duty Conveyor Belts industry which covers comprehensively all aspects of the different industry verticals.

Furthermore, the future projection for the forecast period is also covered within the global Heavy Duty Conveyor Belts industry report.

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The Heavy Duty Conveyor Belts market segmentation provides the customer a comprehensive overview of the overall Heavy Duty Conveyor Belts industry, assisting them in making informed decisions through key insights into the Heavy Duty Conveyor Belts market.

The report does not shy away from going the extra mile for the customers by providing them with all the latest developments in the Heavy Duty Conveyor Belts market such as the news, updates, latest surveys conducted, as well as the substantial amount of statistics in tabular and graphical formats.

Automotive Advanced Shifter System Market Report - Worldwide | 2022 Industry Size, Share, Growth Factors, Top Vendors, Major Regions, End Users and Forecast to 2030

Sagar Kadam 2022-05-06

The automotive advanced shifter system market, as predicted by experts from Market Research Future (MRFR), is slated to attain 6% CAGR during the forecast period of 2021 to 2027. By component, the review of the automotive advanced shifter system market includes the study of ECU, solenoid actuator, CAN module, and others. (Italy), Robert Bosch GmbH (Germany), and others are names involved in the competitive battle of the automotive advanced shifter system market. Such aspects are directly impacting the automotive sector and as an associated part, the automotive advanced shifter system market is also facing a crisis. This would bolster the automotive advanced shifter system market as well.

Growth Factors (Blood and Tissue) Market Growth Opportunities By Regions, Types, Applications And Forecast To, 2028

Kashvi Banerjee 2022-03-03

The global Growth Factors (Blood and Tissue) Market report offers a comprehensive assessment of the market for the forecast years. The key market players for the global Growth Factors (Blood and Tissue) market are listed below: Bayer HealthCare Pharmaceuticals, Inc. com/contact/download-sample-32163The Global Growth Factors (Blood and Tissue) Market Report is equipped with market data from 2016 to 2026. COVID-19 Impact Analysis on Growth Factors (Blood and Tissue) MarketThe global pandemic COVID-19 has affected the Growth Factors (Blood and Tissue) market directly or indirectly. Chapter 2: To profile the top manufacturers of Growth Factors (Blood and Tissue), with price, sales, revenue, and global market share of Growth Factors (Blood and Tissue) in 2018 and 2019.

AR Shopping Market Forecast 2029: Technology Disruptions and Innovations in Retail

prashant Vi 2025-01-10

The augmented reality (AR) shopping market size is expected to reach USD 11. Explores the role of AR in personalizing consumer purchases, how it’s transforming the shopping experience, and its potential to revolutionize retail and e-commerce. The app suggests additional items that complement their current selections, creating a personalized shopping experience. As the technology behind AR continues to improve, we can expect even more sophisticated and personalized shopping experiences in the future. The more businesses embrace AR, the more personalized and enjoyable the shopping experience will become, offering significant growth opportunities in the market.

Frozen Dessert Market Share 2019 | In-depth Research on Size, Significant Growth, Global Industry Research Reports and Comprehensive Analysis till 2023

Tejas Amale 2019-08-19

“Frozen Dessert Market Size, Share, Key Player and Industry Analysis by Type, Ingredients and Region”

Pune, India – March 26, 2019 —

The frozen desserts market has witnessed substantial evolution in the past few years.

Until a few years ago, the frozen desserts category was limited to ice creams with limited flavors.

The Global Frozen Desserts Market is likely to expand at a moderate pace over the forecast period of 2018-2023, asserts Market Research Future (MRFR) in an in-depth study.

Advancement in freezing technologies, innovative refrigerator displays and improved supply chain has contributed to the market growth.

AdTech Market Size is Anticipated to Grow at a CAGR of 14.4% By 2030

Sara James 2025-03-27

The global AdTech market size is anticipated to reach USD 1580. 86 billion by 2030, growing at a CAGR of 14. By enabling targeted advertising on smart TVs and streaming devices, CTV is poised to be a major driver of continued growth within the AdTech market. CriteoFacebook IncorporationGoogle IncorporationMicrosoft IncorporationSpotXTwitter IncorporationVerizonRequest a free sample copy or view report summary: AdTech Market ReportAdTech Market Report HighlightsThe demand-side platforms (DSPs) segment dominated the market in 2024 with a revenue share of over 33%. The retail and consumer goods segment dominate the AdTech market in 2024, driven by the rapid growth of e-commerce and the increasing adoption of digital advertising strategies aimed at connecting with consumers.

How To Know AdTech IPO Date - By Planify

Ankur Singh 2021-12-07

If you want to when that when AdTech Systems IPO is coming, then you can just search for Planify website and then you will get here all details like Pre IPO date, unlisted share, peers, financial statements etc. Visit:- AdTech Systems Share Price

Benzene Market 2019 Global Industry Analysis, Size, Growth and Forecast Report Up To 2026

Geeta Desai 2020-01-10

Benzene is an important organic chemical compound with the chemical formula C6H6.

The benzene molecule is composed of six carbon atoms joined in a ring with one hydrogen atom attached to each.

As it contains only carbon and hydrogen atoms, benzene is classed as a hydrocarbon.Benzene is one of the natural components of crude oil.

It is a highly flammable colorless liquid with a sweet odor.

Benzene is primarily used as an intermediate to make chemicals such as styrene, ethylbenzene, cumene, cyclohexane, and nitrobenzene.

More than 50% of the entire benzene produced is processed into styrene, which is used to make plastics and polymers.

Global Weather Resistant Coating Market Research Report 2021

larry wilson 2021-01-14

The research report includes specific segments by region (country), by manufacturers, by Type and by Application.

Each type provides information about the production during the forecast period of 2016 to 2027. by Application segment also provides consumption during the forecast period of 2016 to 2027.

Understanding the segments helps in identifying the importance of different factors that aid the market growth.

Download FREE Sample of this Report @ https://www.24chemicalresearch.com/download-sample/67060/global-weather-resistant-coating-2021-17Segment by Type:IndoorOutdoorSegment by Application:Coatings IndustryAutomotive IndustryPlastic IndustryLeather IndustryOthersBy Company:Akzo NobelPPGMerckDaikinBasfCQVAltanaKuncaiOxen ChemRuichengForwarderVolorColorayAccurideNichihaSikaProduction by Region:North AmericaEuropeChinaJapanConsumption by Region:North AmericaU.S.CanadaEuropeGermanyFranceU.K.ItalyRussiaAsia-PacificChinaJapanSouth KoreaIndiaAustraliaTaiwanIndonesiaThailandMalaysiaPhilippinesVietnamLatin AmericaMexicoBrazilArgentinaMiddle East & AfricaTurkeySaudi ArabiaU.A.EGet the Complete Report & TOC @ https://www.24chemicalresearch.com/reports/67060/global-weather-resistant-coating-2021-17CONTACT US:North Main Road Koregaon Park, Pune, India - 411001.International: +1(646)-781-7170Asia: +91 9169162030Email: help@24chemicalresearch.comFollow Us On linkedin :- https://www.linkedin.com/company/24chemicalresearch/

Push-To-Talk Market Sales, Price, Revenue, Gross Margin and Share 2028

Rahul Sharma 2019-06-28

27 June 2019 – The Global Push-To-Talk Market has been estimated to foresee an explosive growth by the year 2025.

The push-to-talk concept makes use of half-duplex communication lines to transmit instantaneous voice messages over a network.

“Several commercial and private applications that were once supported by discrete technologies have rapidly shifted towards the smartphone.

Push-to-talk handset choices have leveraged an integration of most IT and business communication process in a more sophisticated architecture.”Based on components the market has been segmented into equipment, software, and services, where network devices, mobile devices, and accessories are the equipment subsegment.

A continuously growing use of mobile phones and the global adoption of the internet is driving the software segment to generate then the highest market share.

Based on industry, the push-to-talk market can be segmented into construction, public safety & security, energy & utility, manufacturing, transportation & logistics, travel & hospitality, defense, and others.Request a Sample Copy @ https://www.millioninsights.com/industry-reports/push-to-talk-market/request-sampleGeographical segmentation has presented a detailed analysis of push-to-talk market growth prospects across the regions of North America, the Asia Pacific, Europe, the Middle East, and Africa, and Latin America.

Wireless Charging Market Report by Size, Trend, and Forecast to 2027

Jennifer Luis 2019-06-18

Access this Report at https://www.reportsnreports.com/reports/2277500-global-wireless-charging-market-forecast-2019-2027.html ReportsnReports bring a detailed market analysis report on Wireless Charging Market 2019-2027.

The Wireless Charging Market report has been established by professional players having profound learning, knowledge, attention to assist every organization during this business to accomplish their favored market position.

The Global Wireless Charging Market is estimated to grow at a CAGR of 41.13% between the forecast periods of 2019 to 2027.

Also, factors such as the rising demand for electric vehicles, the Internet of Things (IoT), and the semiconductor market are highly aiding the market growth.Get Discount on Wireless Charging Market at: https://www.reportsnreports.com/contacts/discount.aspx?name=2277500Wireless Charging Market Insight Analysis:The global wireless charging market is segmented based on components, applications, and technology.

Wireless charging technology is increasingly finding popularity among consumers.

Other than smartphones, wireless computing devices are also driving the demand for wireless charging.With the increased adoption of wireless charging technology, newer challenges have been introduced in the market.

Ad tech expert Smart AdServer Integrates with Publica

MarTech Cube 2021-10-21

Smart, the independent ad tech platform, announced a new partnership with Publica, a leading Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector.

This integration is a major step in Smart’s growing commitment to building a scaled, vertically integrated TV advertising platform for media buyers and sellers following its recent acquisition of the global premium CTV demand side platform (DSP) DynAdmic in July 2021.Publica and Smart are dedicated to programmatic advertising quality as the industry continues to mature.

This partnership offers digital advertising buyers and the CTV publishing community a scaled, independent solution where transparency and privacy are paramount.

Publica’s CTV premium publisher clients will now gain direct access to Smart’s global demand pipeline, while Smart’s demand-side partners will have greater access to a broader array of premium CTV inventory through a direct, unified auction.