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FIFA 2026: Arlington gets ready for global spotlight

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FIFA 2026: Arlington gets ready for global spotlight

FIFA 2026: With just a year left until the 2026 FIFA World Cup kicks off, Arlington is deep into preparations. AT&T Stadium will host nine matches, the most of any location in North America, and local officials are bracing for a flood of fans from around the world to descend on North Texas during the month-long spectacle.

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People often say it’s like holding nine Super Bowls, said Matt Wilson, executive director of the Arlington Sports Commission. But honestly, it’s even bigger than that. Arlington is no stranger to big-time events and is using its long history of hosting major games to prepare for this moment in the global spotlight.


We’re pulling from 10, 15, even 20 years of experience to make sure visitors have the best possible experience, Wilson added. Whether they have tickets or not, thousands are expected to gather around Arlington’s entertainment zone. City officials say the area is fully prepared, citing previous large-scale events like the Texas Rangers’ World Series parade in 2023 as proof.

FIFA World Cup 2026 Brings Economic Boost and Global Spotlight to TexasSafety and enjoyment are our top priorities, and we’re already hard at work to make sure both are front and center, Wilson said. The tournament is forecasted to bring in about $2 billion to North Texas and spark a tourism boom across the state. People will come for the games, but they’ll also take time to discover our communities.

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And venture out to see more of what Texas has to offer, said Erika Boyd, CEO of the Texas Travel Alliance. Businesses across the area are gearing up for the global spotlight. Hotels, restaurants, and shops are already making plans to welcome international guests. The experiences we provide leave lasting impacts and help boost the economy.

While also easing the tax burden on everyday Texans, Boyd explained. As the countdown continues, local leaders are excited about showing off the region to the world. They hope that this moment won’t just wow visitors it will leave a lasting legacy. Although the World Cup is still a year away, a name dispute has already kicked off between two nearby cities.

FIFA 2026 Boosts Civic Identity Talk as Arlington Seeks Stadium Recognition

If you want to spark a reaction from Arlington’s mayor, just refer to AT&T Stadium as Dallas Stadium.Mayor Jim Ross isn’t happy with FIFA’s current plan to give naming rights to Dallas, a city located 20 miles from Arlington, when the tournament comes to AT&T Stadium in 2026. We’re happy to share credit.


But we believe the name should be Arlington Dallas Stadium, Ross said. Per FIFA policy, cities hosting matches can’t refer to stadiums using their corporate sponsors. FIFA has chosen to label the stadium as Dallas Stadium, and that’s caused frustration among Arlington locals and even some Dallas residents.Even though I’m from Dallas, the stadium is physically in Arlington.


So I think the name should reflect that, said Dallas local Sheri Nelson. It should be called Arlington Stadium because that’s where it’s located, said Arlington resident Ashley Martinez. The mayor pointed out that Arlington taxpayers funded the stadium and said it would be disrespectful to leave the city’s name out entirely.

World Cup 2026 Ignites Civic Pride as Dallas and Arlington Prepare Together

This isn’t about taking a shot at Dallas, Ross said. It’s about local pride, acknowledging Arlington’s achievements, and ensuring the city gets the economic benefits it deserves. Dallas officials haven’t weighed in yet, but the Dallas Sports Commission has told Arlington they plan to discuss the naming issue with FIFA sometime this summer.

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As the anticipation grows for the 2026 World Cup, the excitement is becoming impossible to ignore. It’s been over three decades since North Texas last hosted the tournament. Come June 2026, nine matches, including one semi-final, will be played at AT&T Stadium. The World Cup is about more than just soccer. It’s about bringing cultures together.


Forming new bonds and celebrating the universal love for the game, said Noelle LeVeaux, Chief Marketing Officer for North Texas FIFA World Cup’s Organizing Committee. This past Thursday, organizers unveiled the official World Cup 2026 poster for Dallas. The artwork was created by Fort Worth-based artist Matt Cliff.


Football World Cup 2026 Poster Highlights Fort Worth Artist’s Global Breakthrough

To know this will be seen around the world by fans everywhere, what an honor, Cliff said. Nearly 100 designs were submitted, and Cliff said he never thought he’d be chosen. Getting the call was unbelievable. I thought I’d missed my shot. I was proud of what I made, but I wasn’t expecting it, he said. It took Cliff around 12 hours to sketch out the poster.

His goal was to visually capture the essence of North Texas. I knew I had to include the Dallas skyline, it’s instantly recognizable, he said. The cowboy element represented Fort Worth’s western roots. I wanted to show that contrast between the traditional Western culture and the modern side of North Texas, and the soccer ball tied it all together.

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