Having your website appear towards the top of search engine results pages for keywords your target audience typically search for can have a huge impact on increasing your sales and revenue.
Tip #1 – Use long-tail keywords
Long-tail keywords, as the name suggests, refer to keywords and search phrases that are slightly longer and more specific than simple ones.
Someone looking to buy cakes online is likely to type into the search bar “best cakes”.
There are several great tools that can help you research keywords relevant to your industry, including the Google AdWords keyword planner, WordStream and the SEO Book keyword research tool.
As we’ve explored in an earlier post, effective content marketing requires planning topics ahead of time and carrying out keyword research when blogging.
