The Bachelor of Mass Media (BMM) is a three-year undergraduate degree crafted for students drawn to media, communication, journalism, advertising, filmmaking, and public relations. This program strikes a thoughtful balance between practical exposure and theoretical understanding, granting foundational knowledge alongside hands‑on assignments to prepare students for roles in journalism, creative agencies, and digital outlets.
Course Objectives and Hands-on Learning
Instead of just teaching theory, the BMM emphasises real-world skills through structured semesters featuring projects, internships, and workshop experiences. Students gain insight into media history, audience analysis, advertising strategies, and news reportingacquiring both creative and analytic skills that carry value across many media professions.
Eligibility and Admission Pathways
Admission into the BMM depends on performance in the 12th grade, typically demanding aggregate marks between 45 % and 55 %, although this threshold can vary by institution. Applicants may be selected via direct merit, or through entrance exams such as CUET, IPU CET, SET (by Symbiosis), or MET (by Manipal), followed in some cases by interviews or group discussions.
Program Structure and Specialisation Streams
The degree spans six semesters (regular BMM), or potentially longer in an honours variant lasting up to four years—with opportunities for focused work in theory and practice.
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