Pet Bird Health Market 2025 Deep Analysis of Current Trends and Future Demand by Top Key Players By 2030

San Francisco, 10 September 2025: The Report Pet Bird Health Market Size, Share & Trends Analysis Report By Product (Pharmaceuticals, Diagnostics), By Application (Parasitic Infections, Bacterial Infections), By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

The global pet bird health market size is expected to reach USD 1.50 billion by 2030, registering a CAGR of 8.03% from 2025 to 2030, according to a new report by Grand View Research, Inc. The primary factors driving the growth of this market are the increasing prevalence of diseases among pet birds, the growing risk of zoonotic transfer of the diseases from pet birds to humans, and large-scale research projects undertaken by international animal welfare organizations and government entities of various countries playing a crucial role in these projects.

For instance, according to February 2025 reports from Edgerton Bird Sanctuary, extra precautions are being employed amid rising cases of bird flu to protect its pet birds and prevent the spread of the disease. Bird flu, specifically the highly pathogenic avian influenza A(H5N1), has been increasing across the U.S., with around 70 human cases reported since April 2024, mostly linked to exposure to infected poultry and dairy cows. While the risk to the general public remains low, the virus poses a moderate to high risk to those in close contact with infected animals.

Technological advances and strict biosecurity measures, including disinfection protocols and quarantine procedures, are being implemented at sanctuaries to safeguard birds. Telemedicine and remote monitoring also help manage bird health more effectively. Public health agencies are emphasizing responsible bird feeder management and reporting of affected or deceased birds to curb the spread. Studies suggest prior infection with seasonal flu may offer some protection against H5N1, but human-to-human transmission has not been observed. Overall, the sanctuary’s efforts reflect broader national strategies to contain outbreaks and protect both wild and domestic bird populations.

Additionally, March 2024 reports from Europe suggest a surge in parrot fever (psittacosis) in the region. This outbreak has resulted in five deaths and affected nearly 100 people, with cases reported in Austria, Denmark, Germany, Sweden, and the Netherlands. The disease, caused by the bacterium Chlamydia psittaci, primarily spreads through contact with infected birds or inhalation of droppings and secretions, especially among pet bird owners, poultry workers, and veterinarians.

Although human-to-human transmission is rare, the outbreak has raised public health concerns due to increased cases since 2023, with some infections originating in domestic birds. Authorities have emphasized the importance of good hygiene, quarantine of suspected birds, and surveillance of wild bird populations to prevent further spread. The WHO and national health agencies are monitoring the situation, recommending increased awareness, testing, and infection control measures. The outbreak has heightened awareness about the importance of regular veterinary check-ups, quarantine protocols for new birds, and proper cage maintenance systems, driving market growth for companies offering comprehensive bird health solutions.

Understanding the crucial nature of zoonotic diseases, countries like India have launched research projects to better combat bird-to-human diseases. In April 2025, the Indian Council for Medical Research (ICMR) launched a study to detect zoonotic diseases that could be transmitted from birds to humans. The study will monitor human populations, migratory & pet bird species, and their environments in select bird sanctuaries and wetlands across Sikkim, Maharashtra, and Tamil Nadu. The goal is to develop a real-time surveillance model, using advanced tools like Next Generation Sequencing, to detect and diagnose diseases in bird sanctuary workers and nearby residents. This collaborative effort aims to establish an early warning system for zoonotic spillovers and enhance India’s preparedness for future pandemics.

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Factors such as rising adoption of pet birds, increasing prevalence of diseases in pet birds, increasing research efforts, and rising occurrence of zoonotic diseases in pet birds are driving the market growth. The primary factor contributing to the market growth is the global increase in adoption of pet birds and expenditure on species like parakeets, cockatiels, lovebirds, pigeons, canaries, among others. This trend of adopting birds as pets is soaring among various generations, like Gen Z, Millennials, Gen X, Baby Boomers, and the Silent Generation.

According to statistics published by Forbes Advisor in January 2025, in the U.S. alone, more than 6.1 million households own some or the other type of bird as a pet. Furthermore, data suggests that out of different types of pet bird owners in the U.S., Gen Z leads with a share of 46% among all other generations. Millennials, Silent Generation, Baby Boomers, and Gen X follow behind with shares of 20%, 18%, 10%, and 7%, respectively.

Furthermore, a trend of rise in expenditure on pet birds can be seen globally. This is fueled by a stronger emotional bond between owners and their birds and increased focus on bird health and wellness. According to the 2024 American Pet Products Association (APPA) report, 76% of bird owners in the US purchased gifts for their pets in 2024, up from 69% in 2018, with occasions like Christmas and birthdays fueling this growth.

Additionally, spending on health items such as vitamins, supplements, medicines, etc., increased by around 32% since 2018, reflecting a shift toward a proactive approach in managing the health of their pet birds. Specialized pet retailers were the preferred shopping destination, while social media’s role as a source of bird care information has grown from 17% to 25% among owners. This trend toward humanizing birds aligns with higher spending on premium and eco-friendly products, illustrating owners’ deepening emotional connections and willingness to invest more in their pets’ well-being.

Apart from the U.S., individuals from other regions of the world are also catching up when it comes to the adoption of pet birds. For example, in China, bird-keeping, which is traditionally associated with older generations, has now been increasingly embraced by younger individuals due to their low maintenance and companionship. According to a 2023 industry report from the Asian Research Institute, birds account for 41% of the country's exotic pet sector, just behind small mammals. The affordability of birds and their upkeep is a significant factor in this trend.

In conclusion, the global surge in pet bird adoption, driven by emotional attachment, generational shifts, and rising expenditure, is expected to significantly amplify demand for bird-specific healthcare products. As owners increasingly prioritize bird health, there will be a rise in the consumption of products such as drugs, feed additives, vitamins, supplements, and diagnostic tools. This evolving landscape presents substantial growth opportunities for companies catering to avian health. Ultimately, the humanization of pet birds is reshaping the pet care market on a global scale.