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Copywriting requires creativity, and getting hung up on rules can make your copy lose its essence.
This is the part where you should invest 70% of your writing time.The 4 U’s will help you in this –UniqueUrgentUltra-specificUseful2.
Use Common SpellingUsing variations and acronyms instead of common spelling can distract your readers and withdraw them from the actual story that you were telling (unless, of course, if your target audience is 7–14-year-old girls).Therefore avoid using words like @ for at, nite for night, or plz for please.
Tweets and generic messages look okay with such slangs or acronyms, but when interacting with your audience through a long copy, distractions are the last thing you need.3.
Put Your Reader FirstAs a copywriter, it is our job to comprehend the hopes, wishes, and fears of our audience.
Use Nouns and VerbsPrecise language is convincing, whereas flowery language is distracting.