How to Build a Mobile app UX Design Strategy That Really Works?

This article explains what UX designers actually do and how they can help create the best possible user experience for your website or app visitors.

The mobile usability is the crucial aspect for the app success.

Since there are millions of app developed in the market, and there is a prediction from Goldman Sachs and population projections, United Nations that, “in 2018, 14.4% of the billion people globally will buy at least one mobile device.

Therefore it is clear just by seeing at the figures that mobile will overhaul desktop acquire.

The clear reason for these figures is the risen mobile usage among people.

Therefore, if you need your users to invest more time in your mobile application, then you have it more interesting and user-friendly.

Let’s dive into the below points to enhance your mobile app user experience:

After entering the age of user experience, it not just has a seat at the table; instead, the good user experience has become table stakes, which, if not played well, the brands cannot even get out of the gate in the hyper-competitive market.

It’s often overlooked, which results in compelling the users to push the door instead of pulling it just to find something they have a need of.

Whether the door is pushed or pulled sounds trivial, but the tangible and intangible irritants add up and break the business users.

According to a report by Magnetic North, the 92% of the people have had a poor experience when dealing with UK brands that cost 234 billion Euros a year.

Let’s see the significant impact and measurable benefits of the intangible factor- ‘Positive User Experience’:

When the user interface is tested ahead of the product launch to identify the user experience it delivers, a ton of time and efforts can be saved which proves to be expensive when done later on.

Just like your store, your app is a vast space where you need to make certain that your customers’ time spent is worthwhile, but there are things within our reach which sometimes hinder our capability to cater to them like UX.

There are some 8 common UX mistakes that every app developer makes which clearly repel users from coming back to your platform.

User interface text is copy written by UX designers so that people can interact with digital devices through text, menus and buttons.

If you look back to the first computers, the screens displayed user interface text without visuals.

They talk about the different terms as synonyms.

A formal training in communication is given priority when it comes to hiring a UX writer.

It helps improve communication between the product and the users immensely.

This makes your copy more precise and keeps the reader interested.

Why would someone even go through an app if they don’t find it attractive enough, or too slow, or just downright badly designed?

Designing and developing an app without stressing on an impeccably designed user interface and a brilliantly developed user experience would be a sheer waste of time.

A good UI/UX design help draw in traffic, keeps the users engaged, and therefore has a direct implication on boosting the conversion rate for a business.

The user interface is all about how a mobile application looks like, and how does it feel to the users while interacting with it.

A person should be able to instantly identify a mobile app with the brand that it is for.

Mobile app developers must design a neat workflow for their mobile apps, comprehending the actions of the end users, thus making the experience a more interactive one for the user and simplifying the whole process for them.

It is not surprising that companies around the world, the size of Nike, CocaCola, Google, and Apple, worry so much about this aspect in their products and services.

In other words, good user experience can help generate more sales opportunities and close more businesses.

Now, have you ever visited confusing websites that did not communicate the value proposition or that made it difficult to find the necessary information and what you were looking for?

Well, then you’ve been in the presence of examples of a poorly crafted UI.

Keep that in your mind because now we will tell you that the UI directly affects the UX since if your site navigation is bad, it is quite difficult to provide a good experience.

It is capable of making this experience even more enjoyable if the designer manages to eliminate some stages in the process of using the product, which means fewer screens to interact.

The digital transformation initiatives have been affecting the business executives across various industries.

A few years back, there used to be a time when the business professional would check the calendars on their PDA or personal digital assistants.

The Virtual Digital Assistants or VDAs such as Google Now and Siri by Apple help us in performing tasks hands-free, which ranges from scanning information on the emails to providing reminders on our current activities and even help us by suggesting travel routes.

A report published by Tractica has stated that the enterprise adoption VDAs will grow to 1billion active users by the year 2025.

During this period, the VDA market will be valued at $7.7 billion in terms of global annual revenue.User Involvement in Early Phases of Digital TransformationThe very first step in starting the digital transformations is defining which applications are to be built.

Also, one should consider the potential customers for the developed application.

In our digital era, it’s not reasonable to waste a lot of time searching for a pen and a piece of paper, writing, then walking to a post office, waiting in line and, finally, sending it to your loved one, when you can do all of the above with a few clicks.

It’s in some sense a way of creative expression, and working on “Text a letter” is a bright example.

The major concept lied in quite a romantic desire to breathe a new life into paper letters and reinvent the way of communicating through them.

After an efficient brainstorming and discovery phase following key points were outlined:

personalized user experience, based on the ability to design a letter and choose between different types of envelopes, papers seals and fonts, is a core part of the app;

user interface has to properly visualize app’s main features and reflect the thrill of writing a real letter;