

Every love story is unique, and your wedding day should be no different. At Always & Forever Bridal, we believe the perfect dress sets the tone for your celebration. For this very reason, we stock Allure Bridals collections that are renowned for their chic designs, innovative fabrics and quality craftsmanship.
About Allure Bridals Collections
Allure Bridals creates three main collections:
Allure Bridals main collection
Allure Romance for vintage-inspired styles
Allure Couture for high-end designs
Madison James designer collaboration
The Allure Bridals collections feature beading, floral appliques, dramatic backs and perfect draping. Every gown includes details making it unique. Beaded lace. English net. Rich satin composes the designs.
Allure Bridals blends rich fabrics like satin and lace with decadent beading and detailing. They use patented Allure construction, ensuring comfort alongside beauty.
Try Allure Gowns at Our Store
Allure Bridals gowns use rich fabrics and irreproachable craftsmanship. The manufacturer pursues excellence in design. This creates gowns worthy of a bride's most treasured moments.
Every gown features elements setting it apart and making brides shine. The aim is to design and produce perfect gowns while providing inspiration for brides-to-be.
Always & Forever Bridal stocks Allure Bridals samples for trying on during appointments. We also provide bridesmaids' dresses, formal wear and accessories. Our store includes alteration services and customisation options.
The store is open Monday to Saturday, 10:00 am to 5:00 pm (Thursday until 8:00 pm). On Sunday, by appointment only. Ring 020 8570 4701 to book your appointment. Email aandforever@yahoo.co.uk for enquiries.





