Businesses have been producing videos from ages, we know them as Ads. In past 5 years businesses have invested in marketing themselves online and at the top of the pyramid video marketing is proving to have a huge impact. Product demo videos are used to showcase the key info about the product and its benefits.
Following are the major types of Product Videos:
- Product Demo Videos
- Product Overview Videos
You are here because you are serious about 2 things Landing page and Explainer videos.
All marketers and content marketing experts talk about how landing page can be better synced online with a website visitor’s expectations.
Videos are used on landing page to quickly communicate value propositions or product features.So, if you are contemplating on using Explainer videos on your website landing page, you might be thinking about these questions:What should be the video tonality and suitable lengthHow do i drive a specific call to action through the videoWhere do i place the video and how do i host the videoWhat happens if i evolve my website or platform , how do i use the video then Here are some examples of Landing page animated video
Sales, yes it’s a difficult world for most of the founders, CEO’s or sales team who ever it may be.
With options and more solutions just a Google away, its vital we make an impact when a prospect interacts with us.
Interactions happen at different touchpoints and videos are finding its way to influence buying decisions.
Sales is increasingly seeing the use of videos in the following areas :Overview video of a product / solutionsIntro / Getting started video using animation & UI MockupsHow To VideosYoutube Promo / Promotional VideoInfographics / Statics bundled to create Use case videos Here are some examples of Sales animated video
Long gone are the days when web-surfers used to read long text blocks on websites to find relevant information and queries about products.
In today’s world, video marketing is the new popular technique to provide users with relevant and meaningful information.About 80% of the businesses claim that their conversions have risen to 80% after posting Demo videos for their products.
These product demo videos help a lot in decision-making for the customers.
These videos are a vital tool for product marketing because, in a brief period, they highlight a problem and represent your product as a solution in a quite engaging manner.
Let’s dive into some of the best demo videos from some prominent brands and see what ideas they have implemented on them.PipedrivePipedrive is a cloud-based sales software agency.
The entire video is also created in brand colors, making it look more engaging.SpotifyThe leading music application Spotify has made a demo video, which is nothing but heart touching.