People used to think the clap-on, clap-off light switch was a novelty. This fun gadget seemed high tech, and though it seemed like a gimmick, was an early taste of what consumers loved. Today, few would be impressed by this small trick as many homes are now equipped with voice controlled light switches, remote controlled thermostats, video surveillance that connects to smartphones, and dozens of other more advanced features.
The industry is now called the Internet of Things (IoT) and marketers are trying to capitalize on this global phenomenon. But one unexpected outcome of this trend is a revolution in marketing. With so many new channels to use, the marketing industry is also scrambling to learn how to adapt to all of these new outlets.
To learn more about the potential of IoT for marketers, I spoke with Kit Hughes, an IoT marketing thought leader and Co-Founder of Look Listen, which last year made the list of Inc’s top 500 fastest growing private companies in the United States. Working with brands such as Anheuser-Busch, BP, Coca-Cola, and GE, Hughes has found himself and his company on the front lines of technology-focused marketing, which gives him unique insight into what the future looks like.
Here are some important points about IoT and what they mean to marketers.
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So, being an online entrepreneur itself gives you the potential for fantastic growth in the next few years for sure.
By its very nature though, the internet is a fast paced place forever updating itself and you do need to keep abreast of latest trends to stay relevant; you know that!
Global phenomenon like the growing role of an online marketplace, however, is an important trend that must be looked into carefully and evaluated before you create online store for your continued online success.
If you want to broaden your online reach to more customers and boost sales, you might need to look at selling through more channels than your own website.
Marketplaces like Amazon, eBay, Lazada and Facebook help you reach more customers; a more global audience even
They are a good place to test how people react to your products in different price sensitivity spaces.
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Click here for all you need to know and few points to remember.
