Marketers had a rude awakening to the effects of cyberattacks at the end of 2016 with the discovery of Russian hacking operation Methbot.
The fraudulent activity had been costing them between $3 million and $5 million per day at its peak, unbeknownst to them.
The attack strayed from better-known threats, malware and identity fraud. It’s likely to cause a fundamental shift in how marketers consider their role in preventing such losses. It will also probably change how they interact with their IT departments, according to Marie Hattar, CMO at Ixia.
“Marketing traditionally has not collaborated with IT from a cybersecurity standpoint,” Hattar says. “IT has been someone to help them employ their tools and make sure they do a lot of the back-end stuff.”
What comes next will be a combination of transparency by all parties in the online ad realm and increased education of marketers so they can act with more awareness and accountability, experts say.
Understanding Methbot
The Methbot managed to avoid detection through an array of infrastructure, versus more traditional malware structures. Methbot operators used a distributed network based on a custom browser engine running out of data centers on IP addresses that were acquired with forged registration data.
For more references : Mobile wallet video
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