E-commerce is one of the fastest growing business niches. In the last couple of years, we have witnessed a fast development of digital trade. The largest part of this trade focuses on products, while services still constitute only a small part of the worldwide e-commerce business operation.
Digital product sales are simple and easily understandable to both consumers and entrepreneurs. The problem with services sales is that they are tied to much greater risks for potential buyers. They want to see examples of the company’s work and tangible benefits each service brings, which can be very tricky to show in the first phases of the company’s development.
Turn your services into products
In most cases, services are completely intangible. Consumers can’t see, touch or hold them and that is why they are always suspicious when it comes to the company’s ability to provide a good value for money. The best way to make your e-commerce operation easier is to turn your services into products. There are several techniques for ‘productizing’ services, and you can use one or all of them. These include:
Giving product features to your service offer
Presenting all your services with their unique price tags can easily confuse your customers while leaving them to proactively purchase the services you offer can decrease your earnings. You can solve both of these problems with one technique. By creating product-like service packages that are useful to different consumer product groups and have unique price tags, you are keeping your customers engaged and speeding up the ordering process by presenting your customers with a clear offer.
Each package should be customized for one consumer group or for a different segment of your market. You need to state the features and benefits you offer, as well as all the other terms and conditions that can be important to consumers.
Creating different package levels
Each service package should have at least two price levels. This way, you can play with your benefits and functionalities and earn extra cash. By introducing the premium level service with more available features and benefits, you will improve the sales of the basic and medium levels, and from time to time, you will also sell a luxury package at a much higher price. If you want to make your services even more popular, create the most basic package and offer it free of charge. This way, you will attract new leads, and you won’t have problems with turning them into prospects and customers.
Create partnerships and invent new service packages
For this step, you will need to network with service providers within your niche and offer a more comprehensive service to the target customer base. Try to find companies or freelancers that provide services that are complementary to yours. For example, if you are a web designer, join your forces with a marketing agency that provides the complete customer lifecycle marketing process. This way, you will create a package that offers a website build up and a comprehensive marketing strategy that relies on consumer data.
Package the service delivery
Sometimes it is impossible to package the result of your services. In these cases, you need to focus on packaging the delivery process. Agencies that are selling marketing services can’t describe the benefits of their services with the exact numbers of leads, prospects or new customers they will attract. That is because these numbers partially depend on the company they are working for and its products. Instead, they can explain their service delivery to their clients and increase the perceived value by documenting and presenting each action they are planning to conduct during the marketing process.
If you browse the internet, you will realize that many service providers present their offer in a very intangible manner. That is why packaging services and turning them into products will help you to make your business stand out from the competition, attract new customers and improve the reputation of your company.
Consider adding a ‘Hello’ or a ‘Welcome’ message on your landing page.
It feels good when one is served by an enthusiastic and efficient sales person at a brick and mortar outlet.
If you are using Shopmatic, the WhatsApp or Facebook Message icons offer great avenues for this interaction.
If you sell furniture online for instance, in addition to the dimensions, consider adding recommendations regarding the assembly and coordination of the various pieces and a virtual view if possible of how it would all look together to help the customer make decisions.
Also provide a number or easy way to contact you if the customer needs help with any delivery/shipping related issues that may come up.
Sometimes, as the customer returns or replaces the product, the customer service department is in for a stress test of sorts and has to be able to handle the dissatisfied customer with tact and efficiency so as to not lose the customer forever.
HubSpot is a well-renowned developer and online marketer of software products especially for inbound marketing, sales and customer service.
It is a US based platform which offers plethora of software and online marketing solutions to all major marketing and sales companies.Read More here: http://wattzupp.com/how-hubspot-crm-help-grow-your-small-business/
CRM is incredibly cheap for companies
The ideal pair of CRM tools will decrease the guide burden on team members, need next-to-no paperwork to take care of customer information, and permit companies to utilize fewer resources to fulfill their demands.
CRMs will be a costly investment in the start, particularly for a new organization, but its advantages are apparent for everybody to see.
CRMs minimize wasteful expenditure and also make the whole digital marketing process a far more cohesive and thoughtful landscape.
It helps companies to ascertain which sort of consumer interactions and relationships have to be prioritized in any given level to maximize a company's earnings and growth potential amounts.
CRM promotes and increases the customer foundation of a company through efficient advertising.
