You need a vision and the proper skill to intelligently make that vision reach out to no less than 2.4 billion people using social media today.
They would understand your product, and your audience, therefore showing you the best way to move forward.
But even then, you would need to have a basic idea of how you want your social media operations to be conducted.
How do you know the right way to approach your target audience, if you do not know how they respond or behave with respect to various things and situations?
Whether it’s choosing the right platform, engaging your audience, or looking at their purchasing behavior – all of it would require you have an Analytics report in your hand.
Your social media strategy should always be in concurrence with your overall business strategy.