Sign in

How do free apps make money without ads

Vlad Dm
How do free apps make money without ads

Get more users to get more money

In our previous article about app monetization, we spoke about the visibility of an application on the market and the importance of this factor. In this research, we'll continue talking about it and will offer some new hacks to achieve popularity.
It is obvious that if no one knows about your app - no one would download it. To maximize your revenue, you need to attract as many customers as possible. The more people know about a project, the more they want to download it. Promotion is one of the crucial steps that you need to think over long before the project launches. You can hire a professional team or do a lot of the work by yourself even for free, yet you have to remember some simple rules:
how to make money with free apps
How to acquire users to your free app
Choose the audience
If you're developing an app for pet fans don't forget about the feature to post animals' photos in the app, the ability to find the closest vet and a pet hotel. When we launched our social dating platform YouMustLoveDogs, we included lots of fun schticks especially for the users with dogs. What can help you choose the best market is to launch MVP app. What does it give you? MVP is a cheap prototype which you give to the public in order to collect feedbacks. Analyzing this feedback you see what the age bracket and occupation is and other information about the most active users. If you see that your biggest fans are children, you can either add more features (or change the style) to attract older people or, you can focus on kids and update it with some really funny elements. Interact with your users.
Interact with your customers
You have to battle for each person. If you want to start an educational app for students, you can go to the local universities and talk to the teenagers and even teachers. All you need to do is assure them that your app is really useful and what is more, it's free! If your app is somehow connected with the beauty industry - you need to visit SPAs. Suggest to friends and colleagues installing your app and test it and then ask them to leave feedback or rate the app in a store. The more feedbacks you collect, the better it will be. Users are your judges and they will direct you the right way.
Make it social
The idea isn't new but it's a point that can not be overemphasized. The more social media your app is linked to, the more users can see it. Social integration guarantees you the attention of millions of people around the world.
Turn it into a game
Surprisingly, but gamification can bring you and your app lots of benefits. And the biggest is Engagement. For example, you develop a fitness app. You can add a feature to count steps and set challenges for friends like we did in our app Stepify. The approach helps to drag customers in and encourages them to participate. The other plus is Motivation. You motivate customers not only to be active in the app but also to involve friends in the fascinating game.

Free app monetization common mistakes

The process of monetization has lots of pitfalls and only a well-considered planning stage helps omit them.
Before you choose how to make money from a free app, think about the main rule: your monetization method shouldn't annoy the users. If you use ads in the form of pop-ups, a user won't like it when it appears right at the moment he is streaming his video. The point is how to make money on a free app according to the type of app you have and make it look natural in your product. If a customer uses your e-commerce app and sees ads of other shops, he doesn't think about it, because the ads look natural.
free app monetization mistakes
Common mistakes while free app monetization
Vlad Dm
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more