

SEO is an increasingly competitive competition: every online store (and not just such sites) wants to have good visibility into organic Google results with its product or category pages.
Usually, the SEO strategy for an online store takes into account the following aspects (in different weights, depending on the beneficiary’s vision):
✅ business objectives of the company;
✅ the product categories for which the company has a competitive commercial offer;
✅ market seasonality (variation of search volumes throughout the year);
✅ the SEO opportunity (those areas where the site is “almost good” and needs a little effort to get to the front page).





